A strong global brand, attractive design and innovative products provide Electrolux with the competitive edge to increase sales and capture market shares. The Electrolux brand is now positioned in the profitable premium segment throughout...
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We have many strong brands in our portfolio. Our main focus is to continue to build Electrolux, our biggest and most important brand, known and trusted by both consumers and professional users around the world. We also have a range of other strong brands for consumers and the professional market as well as offering brand licensing opportunities.
In addition to its core business, the Electrolux Group is one of the world’s largest companies active in brand licensing, promoting the Group’s more than 50 brands.
Read moreCould there be a more appropriate name for a brand that specializes in cooking than “Chef”?
Read moreEvery brand represents a promise to its market: "buy me and you will get this experience". Strong brands are trusted brands; they have built a reputation with customers over time by living up to...
Read moreElectrolux is our flagship brand for kitchen and cleaning appliances for both consumers and professional users. Since 1919, innovative solutions from Electrolux have made life easier and more enjoyable for hundreds of millions of...
Read moreEver since its foundation in 1887 in Germany, AEG has pioneered advanced electrical engineering in consumer products. In 2004, appliances from AEG became designated "AEG-Electrolux" to signify the link with Electrolux.
Read moreZanussi is a leading brand for domestic kitchen and cleaning appliances. Exported from Italy since 1946, Zanussi is widely recognized for the quality of its innovative products and distinctive modern design.
Read moreDito-Electrolux offers a wide range of integrated simple, flexible and easy-to-use solutions suitable to cover the needs of operations requiring fast-performing, flexible and space saving equipment.
Read moreElectrolux Professional is a world leader in the production and distribution of professional food service and laundry solutions.
Read moreJuno has for many years been a built-in kitchen appliance specialist for people who enjoy cooking. In 2004, the brand was renamed Juno-Electrolux to signify the connection with Electrolux.
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