Quantcast -- Audience Measurement, Lookalike Modeling, Audience Buying

Zac Johnson of PPC recently authored a blog post describing how to start an effective Facebook Ads campaign using demographics which appear in audience profiles on quantcast.com (see example). He suggests using these free demographic reports to determine the composition … Continue reading →

Quantcast audience profiles include a unique and powerful report entitled “Audience Also Likes”. It describes the affinities which an audience has for other kinds of Internet content. You can get these reports for your own web property for free as … Continue reading →

Quantcast audience profile reports include fascinating demographic data (see example). Demographic categories include Gender, Age, Ethnicity, Children in Household, Household Income and Education Level. Demographics are great way to determine the make up of your own audiences. You can get … Continue reading →

Here is a new video that describes how to Quantify your web properties. You can also check out our Getting QuantifiedTM Guide.

Publishers are often concerned about the impact third party tags have on performance. Fortunately, the Quantcast asynchronous tag has minimal impact on load time because it enables your web page content to load first. To learn the technical details of … Continue reading →