Apparel brand Allen Solly is all set to take every possible initiative to popularize International Men's Day on Nov 19,
International Men's Day, celebrated on November 19 every year, was firsr celebrated in Trinidad and Tobago in 1999 and was supported by the United Nations.
The Allen Solly promotion targets women and urges them to gift their men things which are extremely important to them but are met with disapproval from their partners. These things include TV time, time to hang out with friends, the freedom to have a few drinks and time to play sports/games.
The apparel brand has even introduced collectible kits which have permission cards for all these items which give a man freedom to pursue these activities for three hours after presenting these cards.