Barney Francis

Head of Sky Sport

Sky Sport has played an integral role in the increased commercialisation of British sport, and as its managing director, Barney Francis is a crucial player. He is responsible for Sky Sport’s output across the four core principal channels and Sky Sports News HD, as well as online and mobile content. Francis has managed important advances in the industry such as F1 and the Masters moving to Sky. He is credited with Sky’s first exclusively live coverage of England’s domestic test cricket matches, before moving on to Premier League and UEFA Champions League production. Sky Sports recently announced that it will be the sole broadcaster of England cricket matches having extended its contract, and will be showing dedicated coverage of the 2015 Ashes.

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