Condom Market Size, Share & Trends Analysis Report By Material Type (Latex, Non-Latex), By Product (Male Condoms, Female Condoms), By Distribution Channel (Mass Merchandizers, Drug Stores, E-Commerce), And Segment Forecasts, 2019 - 2026

Report Overview

The global condom market size was valued at USD 7.9 billion in 2018 and is projected to grow at a CAGR of 8.5% over the forecast period. Rising awareness among adolescents about Sexually Transmitted Diseases (STDs) and HIV has led to an increase in the usage of this contraceptive globally. Latex condoms are the most effective and efficient method of contraception that protects against unplanned pregnancy, HIV, and Sexually Transmitted Infections (STIs).

Increasing the use of condoms by sex workers, young couples, and the LGBTQ community has significantly reduced public health concerns such as STDs, HIV/AIDS, and population explosion. Correct and consistent usage helps avoid the risk of acquiring such conditions. Studies demonstrate that since the onset of the HIV/AIDS epidemic, condoms have helped avert 50 million new cases of HIV.

According to the United Nations Population Fund (UNFPA), investment of USD 27.5 billion in male condoms in 81 countries by 2030 is estimated to help meet unmet demands of family planning. It is also expected to fulfill 90% of the need for condoms to prevent STIs & HIV. This is estimated to prevent 17 million HIV infections, 700 million STIs, and 420 million unplanned pregnancies.

International and government healthcare bodies such as WHO, UNAIDS, UNFPA, and CDC are undertaking various initiatives to create awareness about safe sex through the usage of condoms. This has effectively increased the use of this contraceptive by sexually active couples in the last decade. In October 2013, UNFPA with the Malawi government launched the first national HIV/AIDS prevention drive to increase use among youths. Moreover, national programs that address gender bias and socio-cultural stigma affecting use and access are expected to improve the usage of the product in African nations.

The availability of a variety of condoms across the globe is increasing their usage and enhancing the sexual experience. The demand for exotic and premium products is high among sexually active individuals aged between 15 and 24. In March 2018, Reckitt Benckiser launched DurexAiR, a variant of thinnest condoms for individuals who find that thickness hampers their sexual experience. Furthermore, lower cost in comparison with other methods of contraception is anticipated to drive growth during the forecast period.

Material Type Insights

Based on material type, the market is segmented into latex and non-latex condoms. In 2018, the latex segment held the largest market share due to wide availability and low prices. Latex condoms are observed to be 82% to 98% effective, thus a majority of brands offer latex condoms. These are more durable & flexible, provide contraception, and protect against STDs and are widely available under different brands in various shapes, sizes, colors, flavors, and textures.

Manufacturers invest in research activities to develop new products to meet the growing demand of customers. In October 2018, a team of scientists at Boston University developed long-lasting self-lubricating latex condoms for customers. In June 2019, LifeStyles Healthcare Pte. Ltd. announced the launch of LifeStyles Ultra-Sensitive Platinum, the thinnest latex condoms under the LifeStyles brand.

Non-latex condoms made from polyisoprene are also gaining popularity as they are widely preferred by individuals suffering from latex allergies. These are versatile and are preferred more as they are odorless, have texture, and provide improved sensation. Non-latex condoms are also available in different shapes, sizes, and flavors. For instance, in October 2018, LifeStyles Healthcare Pte Ltd, launched the first flavored non-latex polyisoprene condom under the SKYN Cocktail Club brand. The product is inspired by flavors and scents of famous cocktails.

Distribution Channel Insights

Based on the distribution channel, the condom market is segmented into mass merchandisers, drug stores, and e-commerce. Drug stores are the most preferred source of purchase for customers and held the largest share in 2018. This growth can be attributed to factors such as easy availability and increased access to drug stores.

On the other hand, e-commerce platforms are expected to grow at the fastest rate in the market owing to increasing penetration of the internet in developed and developing economies. Discrete delivery services and freedom to choose on e-commerce platforms are anticipated to drive the growth during the forecast period. Furthermore, manufacturing companies are launching their own online sales platforms. For instance, in February 2016, Ansell launched its e-commerce distribution website BuyCondoms.Online for the U.S. market.

Product Insights

The product segment consists of male and female condoms. Male condoms dominated the market in 2018 as the majority of the players in the market are focusing on manufacturing products for men. Different varieties of this contraceptive for men are easily accessible and thus are predominantly used during sexual intercourse for protection against STIs & HIV.

However, female condoms are being increasingly accepted for reducing the risk of STIs and unplanned pregnancy. The adoption of female condoms is rising in developed nations such as the U.S., U.K., Canada, Germany, and France. In the U.S., currently, only one company offers the FC2 Female Condom. In January 2019, a female condom was given a genderless rebranding by FDA and was assigned a generic name “single-use internal condom.” It was classified as an over-the-counter device. It is likely that the device would be subject to similar regulations as male condoms and is approved for vaginal and anal intercourse.

Regional Insights

Asia Pacific dominated the market in 2018 due to an increase in demand in countries such as China, India, and Japan, owing to the large population, favorable government initiatives being undertaken to control the population and increasing prevalence of STDs and HIV. MEA and Latin America are also anticipated to witness significant growth in the market.

According to the National Health and Family Planning Commission of China, the country is among the top four countries in terms of condom use and production in the world, preceded by the U.S., U.K., and Japan. The market has huge potential in China with expected double-digit growth. Domestic startups are trying to gain market share. In June 2017, a manufacturer based in Gansu Province launched a condom made from waterborne polyurethane. The company claimed that this product had the thinnest sheath. It was intended to improve the market share of Japanese manufacturers, Sagami and Okamoto.

The Indian market is affected by the price cap implemented by the National Pharmaceutical Pricing Authority (NPPA). However, the demand among youth has increased in the last decade, and sales of premium brands have gone up.

Domestic brands hold a significant share of the market and compete with international brands by launching products specifically designed for Indian customers. For instance, in January 2018, the Manforce brand, owned by Mankind Pharmaceuticals, announced the launch of ginger-flavored condoms. Furthermore, the National AIDS Control Organization (NACO), a part of the Ministry of Health and Family Welfare, has undertaken several initiatives to increase the use of condoms to prevent HIV.

Europe holds the second largest share followed by North America owing to the growing demand by sex workers, lesbians, and men who have sex with men (MSM). European countries such as Germany, France, U.K., and Italy are among the countries with the largest market shares. Government initiatives promoting the usage of contraceptives among youth populations are being undertaken in these countries to prevent transmission of HIV. For instance, in November 2018, the France Ministry of Health announced reimbursement of the cost of condom prescription by doctors as an initiative to control HIV and AIDS.

Companies must comply with international and domestic manufacturing, marketing, and distribution regulations. Manufacturers have to comply with WHO, FDA, and ISO standards in each country where the product is being marketed and distributed, and failing to adhere to these standards in any country can lead to a product recall. For instance, in January 2019, a global brand Durex owned by Reckitt Benckiser recalled several products from the U.K., Germany, and France after several batches failed the burst test.

In the U.S., there was a significant change in sexual behavior in the young population, leading to reduced usage of these products between 2013 and 2017. However, increasing demand from the adolescent and middle-aged population are expected to drive the market during the forecast period.

Condom Market Share Insights

Some of the key players are Fujilatex Co., LTD.; Church & Dwight Co., Inc.; Reckitt Benckiser Group plc; Karex Berhad; LELO; LifeStyles Healthcare Pte Ltd.; Veru, Inc.; Mayer Laboratories, Inc; Okamoto Industries, Inc.; and Cupid Limited. The global market is highly competitive with the presence of well-established global brands such as Durex and Trojan. However, many local companies in various countries are trying to gain market share with the launch of innovative products, packaging, and promotion to cater to the demand of local customers. Leading manufacturers are also adopting strategies such as acquisitions and partnerships to sustain their position. In April 2019, an Argentina-based company designed a new “consent” packaging in the market, which requires four hands to open the package. This initiative was undertaken to create awareness about the importance of consensual sex. In January 2016, Reckitt Benckiser acquired condoms and lubricant business of Hypermarcas, which had a presence in Brazil and owned three brands—Lovetex, Jontex, and Olla. The acquisition was anticipated to improve the company’s presence in Brazil.

Condom Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2026. For this study, Grand View Research has segmented the global condom market report based on material type, product, distribution channel, and region:

• Material Type Outlook (Revenue, USD Million, 2015 - 2026)

  • Latex

  • Non-Latex

• Product Outlook (Revenue, USD Million, 2015 - 2026)

  • Male Condoms

  • Female Condoms

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2026)

  • Mass Merchandizers

  • Drug Stores

  • e-Commerce

• Regional Outlook (Revenue, USD Million, 2015 - 2026)

  • North America

    • The U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

  • Latin America

    • Brazil

    • Mexico

    • Argentina

  • Middle East & Africa

    • South Africa

    • Nigeria