German Bundesliga football club Hertha Berlin has agreed a deal for online used-car marketplace Autohero to become its new main shirt sponsor
Leicester City secures FBS as front-of-shirt sponsor in record deal
English Premier League club Leicester City has signed online trading company FBS as its new principal sponsor
Pirelli signs Inter global tyre partner deal as club continues search for main sponsor
Serie A club Inter Milan is continuing its search for a new front-of-shirt sponsor for the 2021-22 season, after Italian tyre brand Pirelli, which has held the designation for 26 years, opted to downgrade…
Euronics sponsors Uefa women’s football in Two Circles-brokered deal
Electronics and home appliances retailer Euronics Group has become an official partner of Uefa women’s football in a four-year deal until 2025.
Polsat takes naming rights to Gdańsk stadium in six-year deal
Polish commercial and pay-television broadcaster Polsat has agreed a six-year naming rights deal with the operators of the Stadion Gdańsk venue.