The new truck sports Donkey Kong's "big ears, stylish tuft of hair, and, best of all, his signature red tie," says a company press release.
"Donkey Kong has always been a force to be reckoned with," adds George Harrison, Nintendo of America's senior vice president of marketing and corporate communications. "The new Donkey Kong truck lets us show off his rowdy behavior to his fans, whether they have been playing his games for decades or just discovered them."
Donkey Kong first jumped on the scene in the 1981 arcade classic. In the years since he has appeared in a variety of other incarnations, with the DK franchise selling over 48 million units to date.
Monster Jam is one of the leading monster truck tours in the world, entertaining more than four million people a year. The Donkey Kong truck will appear in a variety of cities throughout 2008.
