Lego’s Fortnite Collaboration Is a Masterclass in Fan Engagement
The metaverse experience has been 18 months in the making.
Mastercard’s CMO on Driving Revenue From Web3 Initiatives and Brand Sonic Identity
NFT sales in July amounted to $495.6 million, a 23% decline from the previous month.
The Award-Winning Metaverse Project That’s Saving a Nation
The Monkeys' Tara Ford on 'The First Digital Nation' winning the Innovation Grand Prix at The Gerety Awards.
Bomb Pop Reaches Tweens by Selling 20M Virtual Treats in the Metaverse
Players of Restaurant Tycoon 2 have served up 20 million Bomb Pops, smashing the brand’s original goal of selling 10 million virtual treats.
Inside Home Depot’s First Activation on Roblox
The retailer drew 7 million users to its activation in Roblox's Redcliff City.
From Roblox to Stanford: The College Essay of Fashion Designer Rush Bogin
Fashion designer Rush Bogin is best known for his now multi-million-dollar business and success with UGC and fashion designs on Roblox.
Metaverse Marketing Podcast: Marketing for the Future With Gary Vaynerchuk
Gary Vaynerchuk discusses the metaverse, Web3, AI and beyond.
‘Metaverse Is Not Dead’: Investment Turns to Interoperability and Success Metrics
Microsoft and Nvidia are investing in their metaverse strategies to develop the current infrastructure to make it a more perennial place for brands.
Why Probiotic Yogurt Actimel Sent a Rocket into Fortnite
The Danone-owned brand's head of marketing talks about developing the gaming experience.
Roblox Will Ban All Advertising Aimed at Children Under 13 With New Standards
The metaverse platform is rolling out guidelines meant to better define its ads.
Agencies Adopt a Cautious Approach to Gathering Metaverse Data
Metaverse-related technologies and AI, which is a hot topic right now, is something that's on the mind of regulators.
Serious Business on the Virtual Playground With 3QualiTy
The fin-tech company is working to broaden access to blockchain technologies.
McCain’s Global Marketing SVP on How Virtual Reality Is Helping Real-World Farms
McCain Foods' global marketing svp Christine Kalvenes on sustainable farming and the new "togetherness."
Accenture Song Hires New Netherlands and Metaverse Leads
Patritia Pahladsingh and James Temple have joined the business.
Instagram Wants to Turn Your Photos Into NFTs
Creators are ready to show off more than their pictures and videos.