ok this product is EXACTLY the same as advocate. EXCEPT so much cheaper! it's got the exact ingredients and protects against everything that advocate does ! it smells the same and the viles look the same. made in Australia by vets, it's the generic version. U save more than half the price . I paid for a 6month for the same price I'd normally pay for 1 month of advocate. my 14yr old chi/pom hasn't noticed any change neither have I . I'm converted! stop paying too much and wating for the other to come on sale. save with this and still protect your fur babies!