AI
Latest about AI
![Google Axion chip](https://cdn.mos.cms.futurecdn.net/kSXkcpAtVL2BFkzPBiE5fS-320-80.jpg)
As Apple's artificial intelligence plans take shape, Google announces its own custom AI chips for cloud servers and more
By Oliver Haslam published
Apple might be aiming to put AI into your iPhone, but Google's just announced new AI-accelerated chips based on Arm.
![AI apps on screen](https://cdn.mos.cms.futurecdn.net/7ZdWNt9AHYBpYsggitZvid-320-80.jpg)
Apple paid millions to use Shutterstock images in its AI development
By Tammy Rogers published
Apple has bought millions of dollars worth of images and videos for AI development from Shutterstock.
![Apple Watch Series 4 sizes](https://cdn.mos.cms.futurecdn.net/PV4YEp2JxXsLB52k6MdFzX-320-80.jpg)
Apple Watch mastermind could take iPhone’s AI to the next level
By Lloyd Coombes published
Kevin Lynch will now work on Apple's AI efforts to bring "order" to the project.
![Apple Watch Ultra ready to be used in a gym](https://cdn.mos.cms.futurecdn.net/aKEkuktsUpQFt8zrXUvYj8-320-80.jpg)
Here’s the AI-fuelled fitness future I want from Apple Watch Series 10 and watchOS 11
By Lloyd Coombes published
I want Apple's new AI tech to power me to new PBs with my Apple Watch.
![Siri logo with Amazon Astro robot and Samsung Ballie on a green background](https://cdn.mos.cms.futurecdn.net/qk8dRqqvVd2ygLvp5o9258-320-80.jpg)
Apple is thinking about putting two robots in your home — but even with AI, only one would make any sense today
By Gerald Lynch published
A dish-cleaning robot? Apple should focus on its smart home instead.
![Siri on iOS](https://cdn.mos.cms.futurecdn.net/eUTahMiELc65ysv6PAN5MS-320-80.jpg)
Apple is working on AI software that can outperform ChatGPT, which could appear in iOS 18
By Connor Jewiss published
Apple published a research report detailing its new AI software that makes interactions more normal and can outperform ChatGPT.
![tim Cook on stage](https://cdn.mos.cms.futurecdn.net/mLivwQrCJQPxBJ9cNUATFP-320-80.jpg)
Apple will not be debuting its own AI chatbot at WWDC 2024, and its biggest rival is in talks to take the lead instead
By James Bentley published
Apple is expected to reveal AI plans later this year, however its AI chatbot will not be made internally.
![An iPhone 15 Pro Max against an abstract blur swirling background.](https://cdn.mos.cms.futurecdn.net/gwVD6DNKDD9NemKzBC2ayE-320-80.jpeg)
iOS 18 could offer more iPhone Home Screen customization
By Daryl Baxter published
iOS 18 is set to let you add columns, spaces, and more to your iPhone’s Home Screen.
![The back of an iPhone 15 Pro, showing its camera system.](https://cdn.mos.cms.futurecdn.net/SDy6JR3B5ZuK5XRSyFU72k-320-80.jpg)
Here's why Apple is negotiating with Google on AI partnership
By Lloyd Coombes published
Apple has been talking with multiple AI companies about an AI-based partnership.
![A person holds an iPhone in a white case.](https://cdn.mos.cms.futurecdn.net/Adq5Ggy2qZUmSJaPQeuwb4-320-80.jpg)
Apple and Google's discussions to bring Google's Gemini AI to iPhone seconded by the New York Times
By Connor Jewiss published
A Bloomberg report that Apple and Google discussed bringing Gemini AI to iPhones has been seconded by the New York Times.
![Siri on iOS 17 on an iPhone 14 Pro](https://cdn.mos.cms.futurecdn.net/qdgVgzL5iqtPqdmwA3ziJY-320-80.jpg)
Apple one step closer to becoming a major player in AI as new research published reveals its advanced MLLM
By Gerald Lynch published
Apple is working on a more advanced type of Large Language Model to fuel its AI plans.
![iPhone 15 Pro with a titanium finish running iOS 17](https://cdn.mos.cms.futurecdn.net/GyCjDmMyjmmrR6xbXodePg-320-80.jpeg)
Apple in discussions to bring Google's Gemini AI to iPhone
By John-Anthony Disotto published
Apple is reportedly in discussions with Google to bring Gemini AI to the iPhone in a landmark deal that could shift the industry.
![iPhone 15 Pro with a titanium finish running iOS 17](https://cdn.mos.cms.futurecdn.net/KSaP82h6UzA2qvEFhCX87i-320-80.jpeg)
Apple's big AI push continues as tech giant acquires Canadian startup
By John-Anthony Disotto published
Apple has purchased a Canadian AI startup to help boost its push for generative artificial intelligence in upcoming software updates like iOS 18.
![Apple Car Concept](https://cdn.mos.cms.futurecdn.net/6RuJ4sGCuJV5fRaonrFfRg-320-80.jpg)
The canceled Apple Car sounds like a car crash of a project
By John-Anthony Disotto published
The now-canceled Apple Car was once called "the Titanic disaster" by employees working on the project according to a new report from The New York Times.
![tim Cook on stage](https://cdn.mos.cms.futurecdn.net/mLivwQrCJQPxBJ9cNUATFP-320-80.jpg)
Tim Cook promises AI breakthroughs in Apple shareholder meeting
By Tammy Rogers published
In its annual shareholder meeting, Apple's AI 'breakthroughs' are given the big game — while shareholders vote down an AI ethics report.
![Apple Car concept](https://cdn.mos.cms.futurecdn.net/mM9E8CFbxLqnUKtb4EwP6c-320-80.jpg)
Not-so-secret Apple Car project halted
By John-Anthony Disotto published
The Apple Car (Project Titan) has been canceled according to reports that reveal the 2,000 employees on the project will be moved towards the AI race.
![AI chatbot on iPhone](https://cdn.mos.cms.futurecdn.net/ubWGeoEBpRtutiFqnz8xLd-320-80.jpg)
Apple may be forced to reveal its AI plans to shareholders
By James Bentley published
A handful of big Apple shareholders may force the company to reveal its AI plans for future devices prematurely.
![A portrait of Becca Caddy iMore author on the left beside a picture of Becca in a spaceship created by Photoshop](https://cdn.mos.cms.futurecdn.net/uHzApwF4dcEHyCyGBAz4tf-320-80.jpg)
Can AI create the perfect photo?
By Becca Caddy published
iPhone Photography Week AI-based photo editing tools are everywhere, but there are strengths and limitations to be aware of.
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