ROADSIDE SHOP AREAS IN THE SUBURBS OF CITIES ARE A NEW PHENOMENA OF RETAIL ENVIRONMENT. IN THIS PAPER THE FORMATIVE PROCESS AND MECHANISM OF THE ROADSIDE SHOP AREAS IS ANALYZED. MAIN FACTORS OF THE FORMATION OF THIS TYPE OF SHOPPING AREAS ARE SUPPORTED BY THE EVOLVEMENT OF MOTORIZATION IN THE SOCIETY. COMMERCIAL DEMANDS AND WIDER ROADS BECOME A IGNITION OF THE FORMATION OF ROADSIDE SHOP AREAS.
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