Mad #41 September 1958

• Cover Artist: Kelly Freas
• Cover Writer: Steve Tuttle
• Mad Logo: Harvey Kurtzman

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• Ad for Mad For Keeps (C2)
• Contents Page (1)
• "There are more important things in life than money…
  but they won't go out with you if you haven't got any!"
  -- Alfred E. Neuman
• Edited Advertising Slogans
  **various obscure places around the magazine
• Mad Answers Questions Most Asked By Camp Counselors
  (Mel Lazarus) (2-3)
• Letters (ads for "What, Me Worry" Kid portrait, The Brothers Mad) (Don't be a Shnook! Be sure you're satisfied! - Subscribe to Mad (Al Feldstein "Gaines" art from The "Publisher of the Issue" / other art by Bob Clarke from Future "Of-The-Month" Clubs)) (4-5)
• Bet Telephone System (ad parody) (Wally Wood art) (6)
• The Mad Primer
  (written by Tom Koch / Joe Orlando art) (7-9)
• In A Haberdashery (Don Martin) (10-11)
• How to Put Out an Imitation of Mad
  (features #27 as an example cover with art by
  Harvey Kurtzman, Will Elder and Jack Davis) (12-13)
• Rare Old Magazines
  (written by Frank Jacobs / Wally Wood art) (14-15)
• Go West, Old Format
  (written by Albert Meglin / George Woodbridge art) (16-17)
• Go East, Old Western
  (written by Albert Meglin / George Woodbridge art) (18-19)
• Snob Appeal vs. Slob Appeal
  (written by Frank Jacobs / Bob Clarke art) (20-22)
• The Chess Game (Don Martin) (23)
• Henry Morgan's The New, Improved, Rotten Circus
  (Wally Wood and Bob Clarke art) (24-27)
• How to Play Golf
  (written by Tom Koch / George Woodbridge art) (28-30)
• One Day's Advice Columns / The Next Day's Headlines
  (Wally Wood art) (31-32)
• Ernie Kovacs' Strangely Believe It!
  (Wally Wood art) (33)
• The Wrong Lions (Mort Drucker art) (34-35)
• The Great Mail Robbery (Don Martin) (36)
• Boating (Dave Berg) (37-40)
• Bob & Ray -- The Count-Down Man (Mort Drucker art)
  (written by Dee Caruso and Bill Levine) (41-42)
• The National Osographic Magazine
  (written by Tom Koch / Wally Wood art) (43-47)
• In A Penny Arcade (Don Martin) (48)
• Ad - You'll be a "knockout" in a Mad T-Shirt! - $1.25 (C3)
  (photo by Larry Maleman of Al Feldstein ring announcer,
  Nick Meglin upright boxer, Jerry DeFuccio boxer on mat)
• Back Cover -- Chesterfind Cigarettes (Kelly Freas art)