MAD STARS DAY 1 REVEALS THE WORK THAT IMPRESSED THE JUDGESAND THE AI POWERS THAT WILL SHAPE THE FUTURE OF ADVERTISING MAD STARS opened its doors on August 21 to one of the world’s fastestgrowing advertising festivals, at BEXCO, in Busan, South Korea beginning three days of inspiring conference sessions, exhibitions, and opening ceremony & opening gala, under the theme, AIM: Aim Marketing Success with AI. Two highlights of Day 1 were the inspiring and informative, Conversation with Executive Jury, where MAD STARS’ four executive jurors took a full audience behind the scenes of the judging rooms, and The Era of AIDriven Marketing Creativity, presented by Aeri Park, chief executive officer of HSAD in the Republic of Korea at the forefront of highefficiency communication innovation, leading one of the most innovative digital companies. Leading the Conversation with the Executive Jury, session moderator, Sangsoo Chong, vice chairperson of the MAD STARS Organising Committee, asked two questions. The first was to choose one keyword that epitomised what the juries were looking for. For Matt MacDonald, chief creative officer, BBDO New York, it was originality. For Suzana Apelbaum, head of creative and innovation, at Google, it was humanity. For Emma de la Fosse, chief creative officer, Edelman UK, it was cultural insight. For Gabriel Lora, VP of Strategy & Innovation deFCBNewlink, it was strategic thinking. The jurors were then asked to choose the work that impressed them the most. My Japan Railway (by Dentsu Inc. Tokyo for JR Group), AI President(by IMPACT BBDO Dubai and Addition New York for AnNahar Newspaper), What The Fast!(by Leo Burnett Group Thailand for Kungsri First Choice), Fit My Feet(by McCann Gurugram for Buckaroo footwear) and Hidden in Plain Sight(by Leo Burnett Malaysia for Heineken), received this acclaim. Aeri Park enthralled her audience by taking them into the new world the industry has only begun to understand, a world in which AI is a tool, an ally, and a driver of business success through marketing creativity. Park’s impressive expertise revealed not only deep clues into the powers of AI but also actionable insights. The sessions continue to explore AI’s everdeveloping role in the industry today as well as topics that guide and inspire the future. Some of these are Suzana Apelbaum’s AI + Creativity; AI…Save My Idea by Park Wannasiri, CCO, VML Thailand; the thoughtprovoking AI Can’t Get Angry, You Can by Pooja Manek, founding member and creative of Talented Agency, Don’t Bring the Donuts and Other Tips on how to Rise the Ranks as a Woman in Advertising by Jordan Doucette, CCO, Dentsu Creative Canada; and 20 Lessons Learned in 20 years of Advertising by Douglas Soares Menezes, ECD, Ogilvy. Tomorrow’s highlight, the muchanticipated keynote session, How Artificial Intelligence and Creativity Can Fuel Innovation, by Fernando Machado, operating partner, Garnett Station Partners and the famed CMO who led Burger King to glory, will conclude the Conference section of MAD STARS 2024. It will be followed by the Welcome Reception and Awards Show, where the MAD STARS 2024 trophies and Grands Prix of the Year will be awarded, and the After Party at The Bay 101. Find the full MAD STARS Conference schedule here. The MAD STARS Awards are presented as Gold, Silver, and Bronze trophies as well as Crystal certificates, plus Grand Prix of the Year. Special Awards include Holding Company of the Year, Network of the Year, Agency of the Year, Advertiser of the Year, and Production Company of the Year. The goal of these awards is to encourage the global advertising industry while encouraging world peace and the improvement of the quality of human life. The MAD STARS Exhibition will run throughout the festival, an opportunity for Festival delegates to view some of the best creative the world has to offer right now, as well as visiting the Networking Lounge and Promotion Booth. Find out more about the MAD STARS festival schedule.

The winners of MAD STARS 2024 are announced. Congratulations to all the winners! Please check WinnerList here : https://www.madstars.org/winner/Winners.do

FOR MAD STARS’ YOUNG STARS & NEW STARS THE FAST TRACKTO CAREER STARDOM BEGINS TODAY This morning, August 20, a host of young talents put on their NEW STARS and YOUNG STARS tshirts at BEXCO in Busan and began one of the most important weeks of their budding careers under the MAD STARS theme, AIM: Aim Marketing Success with AI. This week, 152 emerging talents will fasttrack their career paths at MAD STARS. NEW STARS are junior creatives with less than five years of working experience who intend to stand out. They have undertaken the most competitive, challenging – and rewarding – marketing advertising competition in APAC. The competition aims to develop the creative skills that will fasttrack career paths, showcase their ideas and abilities, and enhance their network, introducing them to mentors and judges from the industry's top tiers. The NEW STARS’ mission will be to transform Haeundae, Busan, into a landmark through creative DOOH (Digital OutofHome) solutions. This year’s Busan Haeundae Gunamro and nearby Haeundae Beach have been designated to allow free outdoor advertisement installation. This means that regulations regarding the shape, size, colour, and installation methods of advertisements are significantly relaxed, allowing for greater freedom in their installation. The NEW STARS will be challenged to create a DOOH strategy to use this opportunity to turn the area into a local attraction. NEW STARS judges are: • Tawana Murphy Burnett, Meta, Head of Global Clients & Agencies, APAC • Adlin Rosli, Our LEGO Agency, Creative Manager, Singapore • Auditya Mandala Putra, TikTok, Brand & Creative Consultant, SEA • Belinda Belseck, Paramount Africa, Director, Integrated Marketing, South Africa • Carl Franklin Urgino, Leo Burnett Manila, Head of Art, Philippines • Cody Alexander Amos, Heckler, Creative Director, Singapore • Hyunjung Park, Cheil Worldwide, Creative Director, Republic of Korea • Roy Cohen, Amazon Brand Innovation Lab, Senior Creative Director, UK • Ryo Seki, Dentsu Inc., Planner, Japan • Jay (Jaehong) Kim, BrandVibe, Chief Executive Officer YOUNG STARS are the college students with M.A.D. stars in their eyes and ambitions. This week, they will show their talents to the world by planning and producing a video or print advertisement onsite within 30 hours. This year YOUNG STARS will be offered a choice of two topics, and participants will be allowed to use generative AI. They will receive feedback and coaching from jurors, specially selected as toplevel experts in advertising and marketing from around the world. They will have the chance to gain insights into the latest trends and innovative ideation techniques as well as networking with their jurors. The YOUNG STARS’ topic choices will be to propose a campaign idea to strengthen the global recognition of MAD STARS or to propose a campaign idea that addresses the worsening global environmental issues. YOUNG STARS judges are: •Alejandro Di Trolio, Cheil, European Creative Chairman •Gabriel Lora, FCB Newlink, VP of Strategy & Digital Transformation, Mexico •Jamie Mossahebi, Epic Games, Creative Producer, US •Jiro Murayama, Dentsu Inc., Creative Director & Producer, Japan •Mario Loncar, Leo Burnett Frankfurt, Senior Copywriter, Germany •Nari Moon, INNOCEAN, Creative Director, Republic of Korea •Raymund Sison, DMAP Digital Young Creators, Chairman, Philippines •Sarah Guessoum, TikTok, Creative Strategy Lead, UAE •Wayne Deakin, Wolff Olins, Global Principal, UK •Ben (Taeyoon) Heo, Hanshin University, Professor This year, MAD STARS is welcoming 73 NEW STARS, in 37 teams from 8 locations and 79 YOUNG STARS in 45 teams from 6 countries. Both the NEW STARS and YOUNG STARS will be competing for Gold, Silver and Bronze trophies as well as Crystal certificates, that will be handed out at the MAD STARS Awards show on August 23. The Gold NEW STAR trophy winner will also receive a workation in Busan. YOUNG STAR winners of Bronze or above will be eligible for internships at renowned advertising agencies. As well as receiving feedback and coaching from their jurors they will have the chance to gain insights into the latest trends and innovative ideation techniques. Both YOUNG STARS and NEW STARS will also receive benefits such as attending the Opening Ceremony and Opening Gala on 21 August as well as the MAD STARS Networking Party on 22 August, enjoy the MAD STARS Exhibition and Conference, attend the MAD STARS Awards Show and Conversation with the Jury on 23 August. Find out more about the NEW STARS competition here. Find out more about the YOUNG STARS competition here.

YOUNG STARS MAD COMPETITION 2024 Winners Announcement The winners of YOUNG STARS 2024 are announced. Congratulations for all the winners. Please check the attached file. ​​