March 8, 2007
IPICO SPORTS LAUNCHES NEW SPORTS TRACKING
AND TIMING SOLUTION
System benefits participants, coaches, spectators and more
PEORIA, ll.IPICO Sports has launched a new turnkey tracking and timing
solution for use in the global sports industry that is more accurate, more
reliable, less expensive and easier to use than other systems currently used to
collect data during active sports events.
IPICO Sports uses technology developed by IPICO Inc., a world-leading Radio
Frequency Identification (RFID) solution supplier. The hardware offers
performance advantages over alternative technologies when dealing with the
challenging environments inherent in active sports events.
The people behind IPICO Sports have taken this proven technology a step
furtherusing their decades of sports management knowledge to provide a turnkey
solution. They create customized software that manages the data, and then
instantly communicates it to spectators, the media, participants and coaches.
The technology has been successfully introduced to the industry in a variety of
sporting events, most recently providing timing and information management
services to the U.S.A. National Cross Country Championships and World Cross
Country Team Trials on Feb. 10, 2007, in Boulder, Colo.
It was terrific, said global running aficionado Brendan Reilly. We were
getting instant updates and information, which kept the spectators engaged. The
steady stream of split times and time gaps among the leading runners in each of
the races helped boost the excitement.
The new technology is significantly less expensive than competitive solutions.
This system costs a third of what sporting events are used to paying, says
CEO Mark Herbst. Race directors can provide splits at every mile for what they
were paying to track one or two splits per race.
The technology is designed for cycling, running, swimming, Nordic and other
eventsincluding multi-stage and multi-sport races. IPICO Sports also plans to
penetrate unserved markets at the sports club and scholastic levels, addressing
fitness and performance enhancement and wellness enterprise solutions.
About IPICO Sports
Peoria, Ill.-based IPICO Sports combines years of sports management experience
with innovative technologies to help sport and event providers improve the
level of services they offer to athletes, spectators, the media, commentators
and other participants. We use the latest Radio Frequency Identification (RFID)
technology in conjunction with information management and communication tools
to design custom solutions that capture, manage and distribute results in the
active sports, wellness and recreation markets.
Visit us at www.ipicosports.com.
CONTACT: Philip Lockwood
+1-309-672-6442
[EMAIL PROTECTED]
