It’s hard to imagine Amazon as vulnerable. But after Covid, demand dropped while the costs of expensive fulfilment capacity set up during the crazy times continued. Almost a trillion dollars’ worth of turnover netted out a loss of $2bn in 2022. With this peril in the background, the advertising business, where Amazon sells access to […]
Amazon is reportedly pausing the aggressive UK rollout of its Amazon Fresh convenience stores, following lacklustre sales at its 19 existing London locations.
Apple is “on course” to become the world’s first trillionaire brand after topping Kantar’s BrandZ ranking for the first time since 2015.
The second largest spender among online-born businesses was Compare the Market at £60.3m, followed by Vinted, Google and Deliveroo.
After Marketing Week’s Career and Salary Survey data suggested many businesses are doubting the value of apprenticeships, the apprentices themselves explain why brands are missing out.
Newly leaked documents suggest Amazon has begun a concerted push to become a grocery retailer on the British high street. Our columnist looks at why it will eventually triumph, and why this new move is a big part of the omnichannel revolution.
As third-party cookies are phased out and the threat from ecommerce giants intensifies, retailers in search of new revenue streams are realising the potential of the data in their loyalty schemes.
Reading the ‘tea leaves of culture’ and choosing to prioritise empathy are reasons why the global ecommerce giant continues to grow at pace, according to Amazon Studios CMO Ukonwa Ojo.
Brands can create memories and help support sales by offering innovative experiences for consumers at the time and place they want to engage.
After a year under lockdown, many marketers are turning to thoughts of next steps and new ways of working.
Amazon tops Kantar BrandZ’s list of the world’s 100 most valuable brands for the third year in a row, as a host of global businesses bounce back with a vengeance despite the trials of lockdown.
Amazon Studios’ marketing boss Ukonwa Ojo explains why every mistake is an opportunity and why she sees empathy as a critical enabler for building relationships with customers.
Despite a spectacular fall in profits, CEO David Potts praised the supermarket group’s entrepreneurial spirit and online growth, which has been helped by its tie-up with Amazon, with speculation mounting around a possible takeover.
Amazon now tops the global ad spend charts, despite founder Jeff Bezos’s original scepticism towards advertising – not surprising, since it’s crucial for defending market share.
The 2020 crop of Christmas campaigns could be ushering in a new age of diversity in television ads.