DTC Briefing: How 3 startups designed their holiday collections
This is the latest installment of the DTC Briefing, a weekly Modern Retail+ column about the biggest challenges and trends facing the volatile direct-to-consumer startup world. More from the series →
Brands are trying to get shoppers to think of their websites as destinations for stocking stuffers and hostess gifts by the time the holidays roll around.
Over the past week, a number of DTC brands have rolled out dedicated holiday gift shops on their website. Crown Affair’s holiday collection includes pre-bundled sets that showcase some of its best-selling hair care products, as well as holiday exclusives like a scented candle and a satin knot bag designed to hold someone’s beauty and hair care products while traveling. Weezie, known for monogrammed towels, launched a holiday shop that includes a mix of robes, hand towels, aprons and more that come with pre-set designs.