More startups like Crown Affair and Little Words Project have rolled out holiday shops in the past couple weeks, as they’re planting the seeds early to get customers to think of them as a destination for gift-giving.

As convenience stores put more products behind glass to curb retail theft, Amazon is reaping the rewards with more sales of everyday necessities.

DTC brands are experimenting with subtle and unique ways to convert more shoppers ahead of Black Friday and Cyber Monday.