1) Personas are fictional characters created to represent different types of users that may use a product or site. They help marketing be more empathetic.
2) To create personas, research demographics like age, gender, income and psychographics like personality and interests. Brainstorm types of users then write profiles.
3) Personas help segment an audience and target keywords, ads and messaging appropriately. Continually measure results and adjust the approach.
Azure Cognitive Services provides various AI capabilities like computer vision, speech, language, search, and decision-making through APIs and SDKs. It includes over 20 services that are in general availability and growing. Cognitive Services aims to make AI accessible to developers through pre-built and customizable AI models.
ABM: How to Define Your Ideal Customer ProfileSaasMQL
This document discusses how to define an ideal customer profile and activate target accounts using AI and automation.
It provides an agenda for a demand generation meetup, then summarizes several presentations on defining an ideal customer profile through data and buyer signals. Next, it discusses how AI can be used to automatically test thousands of marketing campaign combinations and optimize engagement. Finally, it emphasizes tracking engagement across channels to understand the full customer journey.
The document discusses using personas and buyer's journeys to engage buyers. It recommends identifying key personas like the CHRO, VP of Talent Acquisition, Recruiter, and HRIS Professional. For each persona, marketers should understand their pain points, role in buying, and effective influences. It also recommends mapping the buyer's journey for each persona across phases like inquire, learn, evaluate, justify, and sell. The document provides examples of how to target each persona with the right content like videos, infographics, demos, case studies, and third-party content. It emphasizes the importance of understanding buyers as people rather than just personas.
The document provides an overview of growth marketing. It begins with the basics of growth marketing, which is data-driven marketing based on rapid experimentation focused on the AAARRR funnel, with a blending of marketing, product, and engineering. It then outlines the G.R.O.W.S process for growth marketing, which stands for gather, rank, outline, work, and study. The next sections discuss how growth marketing incorporates artificial intelligence and focuses on mobile growth. It concludes with sections on social media and content marketing for growth.
Marketing teams that utilize personas have more effective websites, inbound marketing, email marketing, SEO, digital advertising, and social media marketing. In this webinar, learn how to take the first steps toward personalization with personas.
Online Listening and Opinion Analytics for Customer CareHugo Zaragoza
Customer Care has gone Social, whether we like it or not...
Social Media Monitoring and Opinion Analytics tools are becoming a key technology to optimize Customer Care processes. But doing things right is HARD!
In this presentation Hugo Zaragoza, director of Websays, presents some of the opportunities and challenges ahead.
E-commerce Trends 2023 is a forward-thinking presentation that explores the latest developments, strategies, and technologies shaping the future of online retail. Attendees will gain insights into the key trends and emerging opportunities in the e-commerce industry, including the growing importance of mobile commerce, the rise of social commerce, the impact of AI and machine learning, and the increasing emphasis on sustainability and ethical practices. Through real-world examples and expert analysis, this presentation will provide valuable guidance for businesses looking to stay ahead of the curve in the fast-evolving world of e-commerce.
1) Personas are fictional characters created to represent different types of users that may use a product or site. They help marketing be more empathetic.
2) To create personas, research demographics like age, gender, income and psychographics like personality and interests. Brainstorm types of users then write profiles.
3) Personas help segment an audience and target keywords, ads and messaging appropriately. Continually measure results and adjust the approach.
Azure Cognitive Services provides various AI capabilities like computer vision, speech, language, search, and decision-making through APIs and SDKs. It includes over 20 services that are in general availability and growing. Cognitive Services aims to make AI accessible to developers through pre-built and customizable AI models.
ABM: How to Define Your Ideal Customer ProfileSaasMQL
This document discusses how to define an ideal customer profile and activate target accounts using AI and automation.
It provides an agenda for a demand generation meetup, then summarizes several presentations on defining an ideal customer profile through data and buyer signals. Next, it discusses how AI can be used to automatically test thousands of marketing campaign combinations and optimize engagement. Finally, it emphasizes tracking engagement across channels to understand the full customer journey.
The document discusses using personas and buyer's journeys to engage buyers. It recommends identifying key personas like the CHRO, VP of Talent Acquisition, Recruiter, and HRIS Professional. For each persona, marketers should understand their pain points, role in buying, and effective influences. It also recommends mapping the buyer's journey for each persona across phases like inquire, learn, evaluate, justify, and sell. The document provides examples of how to target each persona with the right content like videos, infographics, demos, case studies, and third-party content. It emphasizes the importance of understanding buyers as people rather than just personas.
The document provides an overview of growth marketing. It begins with the basics of growth marketing, which is data-driven marketing based on rapid experimentation focused on the AAARRR funnel, with a blending of marketing, product, and engineering. It then outlines the G.R.O.W.S process for growth marketing, which stands for gather, rank, outline, work, and study. The next sections discuss how growth marketing incorporates artificial intelligence and focuses on mobile growth. It concludes with sections on social media and content marketing for growth.
Marketing teams that utilize personas have more effective websites, inbound marketing, email marketing, SEO, digital advertising, and social media marketing. In this webinar, learn how to take the first steps toward personalization with personas.
Online Listening and Opinion Analytics for Customer CareHugo Zaragoza
Customer Care has gone Social, whether we like it or not...
Social Media Monitoring and Opinion Analytics tools are becoming a key technology to optimize Customer Care processes. But doing things right is HARD!
In this presentation Hugo Zaragoza, director of Websays, presents some of the opportunities and challenges ahead.
E-commerce Trends 2023 is a forward-thinking presentation that explores the latest developments, strategies, and technologies shaping the future of online retail. Attendees will gain insights into the key trends and emerging opportunities in the e-commerce industry, including the growing importance of mobile commerce, the rise of social commerce, the impact of AI and machine learning, and the increasing emphasis on sustainability and ethical practices. Through real-world examples and expert analysis, this presentation will provide valuable guidance for businesses looking to stay ahead of the curve in the fast-evolving world of e-commerce.
The document discusses content marketing strategies that companies commonly employ but that often fail to achieve goals. It notes that an effective content strategy involves defining goals, targeting the right audiences and influencers, and creating experiences that earn familiarity, likability, and trust. The strategy should also consider where the target audience spends time online and compare the ROI of content marketing to other marketing investments. Two examples of successful content strategies are provided.
The hardest part of building a startup
My presentation is about the hardest part of building a startup (growth), and how to achieve it with a small budget and limited resources. I also touch on the best tools to use, how to use them, and how to make sure you're getting the most out of your initial traffic.
This document discusses how to use social CRM to drive more business through social media and combine it with existing CRM systems. It outlines that social CRM involves gathering customer data from social media and CRM systems to segment audiences, create unified marketing campaigns, and drive brand awareness to convert activity into revenue. The key is to focus marketing efforts on the right target audiences using personas, develop sticky marketing ideas tailored for each audience, and deliver content in the appropriate social media contexts.
Don't let your baby die! 10+ WebApp Survival TipsWolf Becvar
The document provides 10 tips for ensuring the survival of a web app baby. The tips include engaging users from day -100 pre-launch, choosing your market and pricing strategy carefully, providing great user experience and support, focusing on metrics and usability testing, building social capital, avoiding feature wars, and being passionate. The overall message is that non-technical aspects like marketing, UX, pricing are as important to a web app's success as the technical features.
Addressing Top CEO Priorities through Social Media Marketing and MetricsJacques Pavlenyi
Presented at the August 21 2012 Business Marketing Association's Southern California Chapter meeting. The world is changing - becoming more social, even in traditionally conservative B2B. B2B marketing is maturing, with social leading to more measurable successes. But taking b2b social media marketing to the next level is easier than you might think. This presentation hopes to help you:
-- Understand how to better align social media marketing with key strategic initiatives
-- Learn how to focus on the social metrics that matter
-- See applicable examples of real b2b social media marketing benefits
These views are my own and do not represent those of my employer.
Social media branding for organizationsTodd Nilson
Building an effective social media presence does not start with creating a blog or Twitter profile. Businesses that are serious about and committed to a social media approach that serves the business need to create a roadmap that begins with an understanding of audience, goals, what will be said, and what will be measured... a Social Solution Suite.
This document provides an overview and agenda for a webinar on website personalization. The webinar will cover five things to consider before targeting content on a content management system (CMS) and personalizing websites. The webinar agenda includes introductions, a presentation on website personalization, and a live question and answer session. Attendees can submit questions through the webinar platform. One attendee will win a pass to an upcoming conference if they stay until the end of the webinar.
Content Marketing World Presentation [Tech Industry Workshop]: Helping, Not H...Deanna Lazzaroni
I gave this presentation at Content Marketing World 2014 for a 6-hour Tech/ Software Industry Workshop. Other presenters included Lee Odden, CEO at TopRank Online Marketing; Connie Bensen from Dell; Pam Didner, formerly from Intel and author of new book "Global Content Marketing"; and Koka Sexton from LinkedIn's Sales Solutions team.
Product Ideation and Customer DevelopmentHiten Shah
This document discusses the importance of product/market fit and customer development for startups. It recommends focusing on building a minimum viable product (MVP) to test hypotheses and pivot if needed, using tools like landing pages, surveys, and analytics to gather customer feedback and validate ideas before fully developing the product. The goal is to achieve product/market fit with low costs through a series of MVPs and customer input.
People-based Marketing: How Data, Automatisation & Customer Centricity usher ...Namics – A Merkle Company
People-based marketing leverages user-based data, marketing automation technology, and a customer-centric approach to personalize experiences across digital touchpoints. It addresses limitations of past approaches by bridging data silos, organizational silos, and the gaps between channels and devices to develop a unified view of each individual customer. Implementing people-based marketing requires consolidating user data, using tools like a data management platform, and providing value for users to log in and be identified deterministically. Together, the three pillars of user-based data, marketing automation technology, and customer centricity allow for highly personalized experiences and interactions at every stage of the buyer journey.
5 B2B Content Marketing Hacks to Drive More LeadsDemandWave
Discover how to revamp your B2B content marketing strategy to drive more sales-qualified leads. This is a no-frills tutorial dedicated to delivering actionable tips to grow a stronger pipeline with great content.
Introducing Ditto, a photo analytics tool for brandsDavid Rose
Using computer vision and hundreds of high-powered
servers, Ditto identifies when, where and how people
use products. Now, for the first time, marketers can take advantage of the exploding visual web.
Your competition now matters: Building a SaaS Company Isn't What it Used to B...Price Intelligently
Growth and software luminaries have preached for decades that "your competition doesn't matter...focus on your customers." While true in theory, Hiten Shah in his presentation at Price Intelligently's SaaSFest 2016, shows us that in the second wave of SaaS, your competition now matters. The shift took place because software is relatively easy to build now with infrastructure and marketing advances. You need to think about your customer first, but if you're not aware of your competition or doing things to circumvent them, you'll get left behind.
We hebben allemaal de kracht van AI gezien in de hele wereld, maar hoe kan het uw KMO helpen groeien of hoe kan je ermee groeien als bedrijfsleider/ #sales en #marketing manager? Sluit u aan bij ons aankomende webinar 'De ultieme gids voor AI voor #KMO's en bedrijfsleider' en ontdek hoe bedrijven net als de uwe hun marketing- en salesinspanningen hebben getransformeerd met AI.
A presentation on audience and social data and how it can create brand relevance. #SMWTO - Social Media Week Toronto 2018.
- Social Media Marketing
- Social Media Strategy
- Brand Relevance
https://video.whitehat-seo.co.uk/london-hug-presentation-human
Tamara, Head of Content and design at Whitehat is exploring the crossroads of human creativity and AI in modern content creation.
How to catch and cherish customers with Inbound MarketingBBDO Belgium
Inbound marketing catches and earns the attention of your target audience, connects by making the company easy to be found, draws traffic to the website by producing interesting content that converts leads into customers, and cherishes customers into promotors.
But how can a brand bring this into practice?
Nkateko Mongwe | Inspiring Data Scientist | 2021Nkateko Mongwe
The document provides an overview of an individual's professional experience in data analysis and digital marketing, including their skills, work experience using various tools, and goals to lead data initiatives and provide insights to drive business decisions. It also outlines some key trends in data and analytics for 2021, including increased personalization, faster insights, and demand for value.
The document discusses content marketing strategies that companies commonly employ but that often fail to achieve goals. It notes that an effective content strategy involves defining goals, targeting the right audiences and influencers, and creating experiences that earn familiarity, likability, and trust. The strategy should also consider where the target audience spends time online and compare the ROI of content marketing to other marketing investments. Two examples of successful content strategies are provided.
The hardest part of building a startup
My presentation is about the hardest part of building a startup (growth), and how to achieve it with a small budget and limited resources. I also touch on the best tools to use, how to use them, and how to make sure you're getting the most out of your initial traffic.
This document discusses how to use social CRM to drive more business through social media and combine it with existing CRM systems. It outlines that social CRM involves gathering customer data from social media and CRM systems to segment audiences, create unified marketing campaigns, and drive brand awareness to convert activity into revenue. The key is to focus marketing efforts on the right target audiences using personas, develop sticky marketing ideas tailored for each audience, and deliver content in the appropriate social media contexts.
Don't let your baby die! 10+ WebApp Survival TipsWolf Becvar
The document provides 10 tips for ensuring the survival of a web app baby. The tips include engaging users from day -100 pre-launch, choosing your market and pricing strategy carefully, providing great user experience and support, focusing on metrics and usability testing, building social capital, avoiding feature wars, and being passionate. The overall message is that non-technical aspects like marketing, UX, pricing are as important to a web app's success as the technical features.
Addressing Top CEO Priorities through Social Media Marketing and MetricsJacques Pavlenyi
Presented at the August 21 2012 Business Marketing Association's Southern California Chapter meeting. The world is changing - becoming more social, even in traditionally conservative B2B. B2B marketing is maturing, with social leading to more measurable successes. But taking b2b social media marketing to the next level is easier than you might think. This presentation hopes to help you:
-- Understand how to better align social media marketing with key strategic initiatives
-- Learn how to focus on the social metrics that matter
-- See applicable examples of real b2b social media marketing benefits
These views are my own and do not represent those of my employer.
Social media branding for organizationsTodd Nilson
Building an effective social media presence does not start with creating a blog or Twitter profile. Businesses that are serious about and committed to a social media approach that serves the business need to create a roadmap that begins with an understanding of audience, goals, what will be said, and what will be measured... a Social Solution Suite.
This document provides an overview and agenda for a webinar on website personalization. The webinar will cover five things to consider before targeting content on a content management system (CMS) and personalizing websites. The webinar agenda includes introductions, a presentation on website personalization, and a live question and answer session. Attendees can submit questions through the webinar platform. One attendee will win a pass to an upcoming conference if they stay until the end of the webinar.
Content Marketing World Presentation [Tech Industry Workshop]: Helping, Not H...Deanna Lazzaroni
I gave this presentation at Content Marketing World 2014 for a 6-hour Tech/ Software Industry Workshop. Other presenters included Lee Odden, CEO at TopRank Online Marketing; Connie Bensen from Dell; Pam Didner, formerly from Intel and author of new book "Global Content Marketing"; and Koka Sexton from LinkedIn's Sales Solutions team.
Product Ideation and Customer DevelopmentHiten Shah
This document discusses the importance of product/market fit and customer development for startups. It recommends focusing on building a minimum viable product (MVP) to test hypotheses and pivot if needed, using tools like landing pages, surveys, and analytics to gather customer feedback and validate ideas before fully developing the product. The goal is to achieve product/market fit with low costs through a series of MVPs and customer input.
People-based Marketing: How Data, Automatisation & Customer Centricity usher ...Namics – A Merkle Company
People-based marketing leverages user-based data, marketing automation technology, and a customer-centric approach to personalize experiences across digital touchpoints. It addresses limitations of past approaches by bridging data silos, organizational silos, and the gaps between channels and devices to develop a unified view of each individual customer. Implementing people-based marketing requires consolidating user data, using tools like a data management platform, and providing value for users to log in and be identified deterministically. Together, the three pillars of user-based data, marketing automation technology, and customer centricity allow for highly personalized experiences and interactions at every stage of the buyer journey.
5 B2B Content Marketing Hacks to Drive More LeadsDemandWave
Discover how to revamp your B2B content marketing strategy to drive more sales-qualified leads. This is a no-frills tutorial dedicated to delivering actionable tips to grow a stronger pipeline with great content.
Introducing Ditto, a photo analytics tool for brandsDavid Rose
Using computer vision and hundreds of high-powered
servers, Ditto identifies when, where and how people
use products. Now, for the first time, marketers can take advantage of the exploding visual web.
Your competition now matters: Building a SaaS Company Isn't What it Used to B...Price Intelligently
Growth and software luminaries have preached for decades that "your competition doesn't matter...focus on your customers." While true in theory, Hiten Shah in his presentation at Price Intelligently's SaaSFest 2016, shows us that in the second wave of SaaS, your competition now matters. The shift took place because software is relatively easy to build now with infrastructure and marketing advances. You need to think about your customer first, but if you're not aware of your competition or doing things to circumvent them, you'll get left behind.
We hebben allemaal de kracht van AI gezien in de hele wereld, maar hoe kan het uw KMO helpen groeien of hoe kan je ermee groeien als bedrijfsleider/ #sales en #marketing manager? Sluit u aan bij ons aankomende webinar 'De ultieme gids voor AI voor #KMO's en bedrijfsleider' en ontdek hoe bedrijven net als de uwe hun marketing- en salesinspanningen hebben getransformeerd met AI.
A presentation on audience and social data and how it can create brand relevance. #SMWTO - Social Media Week Toronto 2018.
- Social Media Marketing
- Social Media Strategy
- Brand Relevance
https://video.whitehat-seo.co.uk/london-hug-presentation-human
Tamara, Head of Content and design at Whitehat is exploring the crossroads of human creativity and AI in modern content creation.
How to catch and cherish customers with Inbound MarketingBBDO Belgium
Inbound marketing catches and earns the attention of your target audience, connects by making the company easy to be found, draws traffic to the website by producing interesting content that converts leads into customers, and cherishes customers into promotors.
But how can a brand bring this into practice?
Nkateko Mongwe | Inspiring Data Scientist | 2021Nkateko Mongwe
The document provides an overview of an individual's professional experience in data analysis and digital marketing, including their skills, work experience using various tools, and goals to lead data initiatives and provide insights to drive business decisions. It also outlines some key trends in data and analytics for 2021, including increased personalization, faster insights, and demand for value.
Similar to NOAM AAUG Adobe Summit 2024: Summit Slam Dunks (20)
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...Aggregage
This webinar will explore cutting-edge, less familiar but powerful experimentation methodologies which address well-known limitations of standard A/B Testing. Designed for data and product leaders, this session aims to inspire the embrace of innovative approaches and provide insights into the frontiers of experimentation!
Analysis insight about a Flyball dog competition team's performanceroli9797
Insight of my analysis about a Flyball dog competition team's last year performance. Find more: https://github.com/rolandnagy-ds/flyball_race_analysis/tree/main
End-to-end pipeline agility - Berlin Buzzwords 2024Lars Albertsson
We describe how we achieve high change agility in data engineering by eliminating the fear of breaking downstream data pipelines through end-to-end pipeline testing, and by using schema metaprogramming to safely eliminate boilerplate involved in changes that affect whole pipelines.
A quick poll on agility in changing pipelines from end to end indicated a huge span in capabilities. For the question "How long time does it take for all downstream pipelines to be adapted to an upstream change," the median response was 6 months, but some respondents could do it in less than a day. When quantitative data engineering differences between the best and worst are measured, the span is often 100x-1000x, sometimes even more.
A long time ago, we suffered at Spotify from fear of changing pipelines due to not knowing what the impact might be downstream. We made plans for a technical solution to test pipelines end-to-end to mitigate that fear, but the effort failed for cultural reasons. We eventually solved this challenge, but in a different context. In this presentation we will describe how we test full pipelines effectively by manipulating workflow orchestration, which enables us to make changes in pipelines without fear of breaking downstream.
Making schema changes that affect many jobs also involves a lot of toil and boilerplate. Using schema-on-read mitigates some of it, but has drawbacks since it makes it more difficult to detect errors early. We will describe how we have rejected this tradeoff by applying schema metaprogramming, eliminating boilerplate but keeping the protection of static typing, thereby further improving agility to quickly modify data pipelines without fear.
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Discussion on Vector Databases, Unstructured Data and AI
https://www.meetup.com/unstructured-data-meetup-new-york/
This meetup is for people working in unstructured data. Speakers will come present about related topics such as vector databases, LLMs, and managing data at scale. The intended audience of this group includes roles like machine learning engineers, data scientists, data engineers, software engineers, and PMs.This meetup was formerly Milvus Meetup, and is sponsored by Zilliz maintainers of Milvus.
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Round table discussion of vector databases, unstructured data, ai, big data, real-time, robots and Milvus.
A lively discussion with NJ Gen AI Meetup Lead, Prasad and Procure.FYI's Co-Found
Global Situational Awareness of A.I. and where its headedvikram sood
You can see the future first in San Francisco.
Over the past year, the talk of the town has shifted from $10 billion compute clusters to $100 billion clusters to trillion-dollar clusters. Every six months another zero is added to the boardroom plans. Behind the scenes, there’s a fierce scramble to secure every power contract still available for the rest of the decade, every voltage transformer that can possibly be procured. American big business is gearing up to pour trillions of dollars into a long-unseen mobilization of American industrial might. By the end of the decade, American electricity production will have grown tens of percent; from the shale fields of Pennsylvania to the solar farms of Nevada, hundreds of millions of GPUs will hum.
The AGI race has begun. We are building machines that can think and reason. By 2025/26, these machines will outpace college graduates. By the end of the decade, they will be smarter than you or I; we will have superintelligence, in the true sense of the word. Along the way, national security forces not seen in half a century will be un-leashed, and before long, The Project will be on. If we’re lucky, we’ll be in an all-out race with the CCP; if we’re unlucky, an all-out war.
Everyone is now talking about AI, but few have the faintest glimmer of what is about to hit them. Nvidia analysts still think 2024 might be close to the peak. Mainstream pundits are stuck on the wilful blindness of “it’s just predicting the next word”. They see only hype and business-as-usual; at most they entertain another internet-scale technological change.
Before long, the world will wake up. But right now, there are perhaps a few hundred people, most of them in San Francisco and the AI labs, that have situational awareness. Through whatever peculiar forces of fate, I have found myself amongst them. A few years ago, these people were derided as crazy—but they trusted the trendlines, which allowed them to correctly predict the AI advances of the past few years. Whether these people are also right about the next few years remains to be seen. But these are very smart people—the smartest people I have ever met—and they are the ones building this technology. Perhaps they will be an odd footnote in history, or perhaps they will go down in history like Szilard and Oppenheimer and Teller. If they are seeing the future even close to correctly, we are in for a wild ride.
Let me tell you what we see.
3. The real value of GenAI is not creativity …
because those models aren't really creative, not the way a human is…
It's about leveraging that AI to keep your best people using their creativity instead of spending time on the rote production.
Embrace Generative AI to
Transform Experiences
4. Favorite Sneak?
#Perfect Product Perfect Place - AI Generated
Campaign Playbook
#Get Personal - Hyper Personalization
#Ready, Click, Go - Build Websites
#Brand Slam - Optimizing Content
#Promo Mojo - Influencer Partnerships
#Mighty Micro - Create Microsites
#Infographic It - Create Infographics (was a Too
Hot for the Main Stage)
https://directpoll.com/r?XDbzPBd3ixYqg8lcSzBnIyvnABHznMoJs4rJh7YGg8
Featuring Analytics Very Own Eric Matisoff!!
(and he killed it!)
5. Jen Dungan
• Enhance List (get the most out of List
Variables)
• Trended Fallout Report
Jim Gordon
• Get Launch Info into CJA
• Fraud Supervillians
Mandy George
• Normalizing Metrics against overall traffic
• Visit in Hit Segment
https://directpoll.com/
r?XDbzPBd3ixYqg8lcSz
BnIyvnABHznMoJs4rJh
7YGg8
Matt Bentley
• Fourth Hidden Segment (aka
Product Classifications)
• Counter eVars
Katie Klein
• Unique Data View Attribution
• AJO reporting in CJA
2024 Adobe Analytics Rockstars
7. What’s your favorite of the recently released
and upcoming peaks Tantalizing Twelve?
https://directpoll.com/
r?XDbzPBd3ixYqg8lcSz
BnIyvnABHznMoJs4rJh
7YGg8
All are
CJA & AA
CJA
& AA
CJA only
CJA
only
AA Only
All are
CJA only
10. Best Practices for Resilient Integrations with Adobe Experience Platform
https://business.adobe.com/sum
mit/2024/sessions/best-practices-f
or-resilient-integrations-with-ado-
s607.html
12. Data Views: Unlock the Power of Advanced Reporting Configuration in CJA
Filters vs derived field
- how will it be used?
13. CJA’s Secret Sauce: Infusing the Identity Graph for Seamless User Journeys
Field Based Stitching
- Relies on the authentication to happen within the channel (same dataset)
- Other sources of data need to have the Person ID
14. CJA’s Secret Sauce: Infusing the Identity Graph for Seamless User Journeys
Identity Graph
- Coming soon
to CJA
- Multiple
datasets
h
18. Inspiration Keynote
Ed Bastian CEO, Delta Air Lines
Emma Springham CMO, TSB Bank
Chris Marinak CO&SO, MLB
Guy Raz Podcaster, Author
I was super inspired by Emma’s Challenge of what are your three words for
your personal brand. Hers are Brave, Growth, and Trust. What are yours?
Guy’s story of Liquid Death was captivating.
19. What did you gravitate towards?
• Adobe Analytics / CJA (of course!)
• Personalization
• Optimization
• Marketing Topics
• Trends and Inspiration
• Dev and Technical
• AI, GenAI, and More AI
What wasn’t there that you were hoping
to learn?
Vote Now!
20. What happened in Vegas….
Best meal?
Most Vegas thing you saw?
….remember we are at work!
Make new friends?
See old friends?
Beat the house?
See any shows?
Spin it with DJ Diesel?
21. Do you have what it takes to be a Champ?
Applications for 2024 - 2025 Champions Are Now Open!
The Adobe Analytics Champion program is a prestigious group uniting the most
passionate and strategic users and partners from around the globe to help
Adobe Analytics customers thrive by sharing their expertise, best practices and
strategies.
Applications due by 6/7
https://2024adobeanalyticschampionprog.splashthat.com/