Why the Biggest Tech Companies Are Suddenly Streaming Sports
This story appears in Sportico’s Morning Lead newsletter. Click here to sign up and get it delivered straight to your inbox. When it comes to streaming, sports had…
This story appears in Sportico’s Morning Lead newsletter. Click here to sign up and get it delivered straight to your inbox. When it comes to streaming, sports had…
This story appears in Sportico’s Morning Lead newsletter. Click here to sign up and get it delivered straight to your inbox. Free TV still has appeal for sports, it…
Roku has landed exclusive multiyear rights for Major League Baseball’s Sunday Leadoff live games, a package previously with NBCUniversal’s Peacock, Variety…
The partners in the streaming sports joint venture announced in February have a team of engineers working around the clock to have the service up and running ahead of…
Walt Disney Co. CEO Bob Iger remains bullish on retaining the rights to televise NBA games, telling investors that the company is confident that it will renew its…
Interest in women’s basketball is growing so fast, even the WNBA can’t keep up, according to a report in Deadline. On Friday night, the Chicago Sky faced the…
As the Yankees get set to open the 2024 MLB season in Houston, the sports-centric streaming service Fubo has inked a new distribution deal with YES Network. The…
This story appeared in Sportico’s Morning Lead newsletter. Click here to sign up and get it delivered straight to your inbox. Sports media marketers have a tricky…
It’s a question that comes up with bewildering frequency, even though there’s no feasible way to sufficiently torture reality in order to get anything other than a…
With a hybrid media strategy that embraces both old school rabbit-ears TV and the brave new world that is streaming, the Utah Jazz have given the sports world a sneak…
Today’s guest columnist is Jed Corenthal, chief marketing officer at Phenix Real Time Solutions. History has taught us that it takes time for new technologies and…
Overlooked in the sports streaming upheaval is that Fubo is one of the better-managed businesses in the market. In their most recent quarters, much larger…