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Brand strategy | The Drum

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Categories Marketing Agencies Creative Media Sustainability Technology

Brand strategy

Brand strategy is an important aspect of building influence and favorability with both consumers and the market, therefore, it is important that brands put a sound strategy in place to achieve their business goals.

We probe the positions taken by, the personas adopted by and the promises made by today’s most important brands, from global market leaders such as Coca-Cola and KFC to the plucky challengers making their mark.

Someone writing I must not lie over and over

New

4 min read
How politicians (and brands) can reach the marginalized. Step 1: Stop lying
Opinion
Ricky Gervais in the Office, many people's first exposure to British piss-taking

New

5 min read
​Brits are getting even more cynical. Only piss-taking brands will cut through
Opinion
A person's hands adjust wires on a rudimentary computer

New

4 min read
As martech goes gangbusters, indie agencies might hold the edge
The Drum Network
The Great Indian Elections 2024

New

6 min read
Marketing lessons from the 2024 Indian general election
Brand strategy
A merged streetscape of neon signs showing brands and Asian writing

New

5 min read
Make goosebumps your new KPI
The Drum Network
wall street journal OOH

New

3 min read
Wall Street Journal seeks to broaden subscriber base in multi-million-dollar campaign
mother
Apple

2 days ago

4 min read
Apple unveils Apple Intelligence & OpenAI partnership at WWDC 2024
Apple
jameela jamil

2 days ago

3 min read
Jameela Jamil observes beauty fans’ ‘peculiar behavior’ in new ad for Elf Bronzing D...
beauty
Bride smiling
Premium Item

2 days ago

4 min read
Why weddings are vital to Colgate’s growth strategy
Pinterest

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024