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WPP | The Drum
Categories Marketing Agencies Creative Media Sustainability Technology

WPP

As one of the world's biggest advertising companies, creative transformation company WPP is looking to maintain its supremacy while adapting to changing consumer tastes.

With the marketing and advertising space continually evolving, the brand is looking to find its feet as the very notion of advertising adapts to digital disruption.

Dev and James
Premium Item

11 Sep 2024

5 min read
New Commercial Arts founders show value of a clear agency proposition with WPP deal
Opinion
ogilvy nca

10 Sep 2024

3 min read
WPP acquires New Commercial Arts, to be folded into Ogilvy as part of UK expansion
WPP
coke flavored oreos

14 Aug 2024

3 min read
Brand ‘besties’ Oreo & Coca-Cola unite to create fizzy, limited-edition treats
Coca-Cola
girl drinking VitaminWater on the brooklyn bridge

02 Aug 2024

6 min read
Exclusive: Why Spike Lee made a spate of NYC-inspired Vitaminwater ads for Coca-Cola
Coca-Cola
AI generating an image of a rainforest

29 Jul 2024

3 min read
Nvidia & WPP leverage AI to co-create generative 3D worlds for advertisers
WPP
Elon Musk and Mark Read

19 Jun 2024

7 min read
Elon Musk on why he told advertisers to ‘go fuck yourself’ – and why he wants them b...
Cannes Lions
Coke SoundZ

23 Apr 2024

4 min read
Coke launches ‘AI-powered instrument’ to capture the sounds of cola
creativity
chair
Premium Item

04 Apr 2024

6 min read
What do agency chairs actually do all day?
WPP
Rob Reilly
Premium Item

11 Mar 2024

12 min read
WPP CCO Rob Reilly had to go backward to go forward – and it made all the difference
creativity

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