Feature Articles
Affiliate Partnerships Tips for Boosting Pleasure Brands' Digital Presence
If you work in the adult industry, you probably know that affiliate marketing is a performance-based marketing strategy where individuals promote a brand’s products or services and receive commissions for each confirmed sale or referred customer.
Tips for Leveraging Customer Behavior to Boost Upsells
You’re at a fast-food place, ready to order a cheeseburger, when suddenly the cashier reels you in with a brilliant suggestion: Why not add fries and a drink for only a few extra bucks? That’s upselling: a common sales technique where a seller encourages a customer to purchase additional items or upgrades to enhance their original purchase.
How Sustainability Yields ROI for Pleasure Brands and Their Retailers
Sexual wellness brands are increasingly adopting eco-conscious and sustainable practices. Many are switching to more Earth-friendly materials, reducing packaging waste and making efforts to lower energy consumption, water consumption and carbon emissions.
A Guide to Sustainable Pleasure Product Merchandising
Sustainable practices are no longer merely an option for the pleasure industry, but an imperative response to consumer expectations. Just as in other sectors, the resounding call for sustainability has reached unprecedented levels.
Retailer Tips for STI Awareness Month
Adult retail isn’t all fun and flirty games. We love helping folks navigate pleasure and desire for themselves and with their partners, but brick-and-mortar staff are also on the front lines for myriad educational opportunities — especially in April, which is Sexually Transmitted Infections Awareness Month.
A Look at the Evolution of Pleasure-Enhancing Pumps
Even though the pleasure industry is famously innovative, most “new” products are still ultimately reimagined versions of previous ones. They expand on the core idea by introducing a new feature or solution that takes the original concept to a new level of sensation, functionality or convenience.
Platforming the Pleasure Industry With Our Collective Voice
Very early in my business career, I learned not to mix business with politics or religion. This was a foundational tenet that just made sense. For much of my career, that was easy. However, it has become increasingly difficult to avoid bringing politics into business.
The ABCs of POS Systems for Adult Store Owners
What point-of-sale system is best for your adult business? Figuring that out can be frustrating, since the numerous options and acronyms don’t easily translate into a clear checklist of features and benefits you can weigh.
How Pleasure Brands Can Leverage Strategic PR Amid Mainstream Media Layoffs
Thanks to the mainstreaming of intimacy products, pleasure brands can now gain broad exposure in all kinds of publications, from Cosmo to Allure to Good Housekeeping. Unfortunately, the economic uncertainty dominating the world and challenging businesses has hit the media sector particularly hard.
How to Sell Shoppers on Water-Friendly Toys
From soothing self-care in the bath to the invigorating spray of a shower, water can introduce new dimensions of pleasure, unlock unique sensations and provide a sensual backdrop for intimate exploration.
Why BDSM Furniture and Sex Machines Make an Ideal Match
For BDSM enthusiasts and curious newbies alike, a big part of the fun is discovering and exploring exciting new sensations and scenarios. One way to level up is by combining or layering pleasures you already enjoy, and one surefire way to do that is with BDSM furniture.
Tips for Boosting Ecommerce Revenue With Behavioral Insights
At our marketing agency, we focus on using real data to make better decisions for our clients. We believe every action a visitor takes on a website can tell us something important. This helps us shape our strategies and assist our clients in turning casual website visitors into loyal customers.
A Look at the Do's and Don'ts of Gift-With-Purchase Promos
Imagine you’re at a store, deciding between two products with similar packaging, features and pricing. You’re not predisposed toward either brand and you haven’t seen any reviews — but one of them offers, “Free gift with purchase!” Does that win you over?
Tips for Navigating a Completely Remote Job in Sexual Wellness
Anyone working in the sexual wellness and pleasure sector has at some point had to deal with issues like bias against the industry, as well as limited marketing and advertising options.
How Awareness Revolutionized Materials Used in Pleasure Products
Today’s manufacturers and consumers are material-savvy, giving rise to pleasure products that are safe to use, beautiful to look at, high-quality and even environmentally responsible.
How Sex-Ed Lays the Groundwork for Well-Informed Shopping
We often do some research before making purchases, whether by delving into a company’s background, exploring specific products or simply making sure we understand how to use something before we buy it.
A Look at How Customer Demographics of Full-Size Sex Dolls Have Evolved
For a long time, sex dolls were dismissed as cheap novelties used by lonely heterosexual men. This was especially true of early, inflatable versions, which became the butt of jokes in pop culture. However, things have changed dramatically.
Why Getting Back to In-Person Events Is Imperative for Pleasure Biz
Even before COVID-19, consumers were already increasingly shopping online. During the pandemic, that trend naturally skyrocketed, and many of us store owners and suppliers became accustomed to leaning back and managing nearly all of our business from behind a screen.
What Pleasure Brands Need to Know About Celebrity Endorsements
The right celebrity endorsement could skyrocket your brand into profitable relevance. The wrong one could send your brand crashing down into obscurity. While the allure of celebrity endorsements is obvious, less obvious are the risks that come with handing over the responsibility for your brand’s reputation to a third party.
Selling Tactile Stimulation With Textured Toys
Tactile stimulation plays a pivotal role in elevating intimate encounters. As consumers recognize and explore the link between diverse, expansive sensory engagement and enhanced pleasure, we are seeing a shift toward products that go beyond basic functionality.