Cons. Products
From party ender to party soul: Tequila now fastest-growing alcohol segment in India
Tequila, once a party staple involving a lick of salt, a shot, and a lime wedge, is evolving. It's now sipped neat, on the rocks, with soda, or in diverse cocktails, becoming India's fastest-growing alcohol segment. Sales nearly doubled to 123,000 cases in the last year and have more than tripled since 2019, driven by changing drinking habits and new product launches.
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