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Martin (YouTuber)

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Martin
馬田まだ
Martin in a YouTube vlog on 6 July 2019
YouTube information
Channels
Years active2014–present
Genres
  • Cooking
  • lifestyle
  • travelling
Subscribers1.11 million (Dim Cook Guide)
1.32 million (Gao Shen Ma)
Total views206 million (Dim Cook Guide)
402 million (Gao Shen Ma)
100,000 subscribers
1,000,000 subscribers
Chinese name
Traditional Chinese馬田まだ
Simplified Chinese马田
Last updated: 17 June 2023

Martin (traditional Chinese: 馬田まだ; simplified Chinese: 马田) is a Hong Kong YouTuber, television personality, and author. He created the YouTube cooking channel Dim Cook Guide (traditional Chinese: 點てん Cook Guide; simplified Chinese: 点てん Cook Guide) on 21 February 2014, growing it to be ranked third by number of subscribers for Hong Kong YouTube channels in 2021.

On Dim Cook Guide, Martin posts videos about how to cook food in different ways, aiming to showcase the most popular dishes that are available in local eateries. Martin posts travel vlogs and conducts food and product reviews. Martin co-created the YouTube channel Gao Shen Ma [zh] (Chinese: 搞神馬ば) with Taiwanese gaming YouTuber Ashan Kouki [zh]. The channel features mo lei tau humour as well as entertainment, lifestyle, kuso, Internet challenges, and unboxing content. It reached 1.3 million subscribers by the end of 2022.

Martin authored two cookbooks and started Delicious Cow Shop (Chinese: 牛うし旨むね商店しょうてん), a hot pot online store that mostly sells Japanese ingredients. He competed on the ViuTV cooking reality competition show Kick Hall  [zh; zh-yue] in 2020 and guest starred on the 2022 HOY TV cooking show Cooking in Pandemic  [zh; zh-yue]. With Sammie Yu [zh-yue], he co-hosted the television programme Farmer Martin  [zh-yue], which featured the duo visiting Hong Kong farms, fisheries, and factories in search of food and special ingredients.

YouTube channel[edit]

Martin (right) in a 6 July 2019 video with fellow Hong Kong YouTuber Mira. The duo discuss what Hong Kong people like about Taiwan.

Before becoming a YouTuber, Martin was employed at a production company where his work involved taking photographs and film videos.[1][2] Without any formal instruction on cooking food, he self-learned cooking during his spare time.[2] On 21 February 2014, Martin started the YouTube channel Dim Cook Guide (Chinese: 點てん Cook Guide).[3] The channel grew to over 100,000 subscribers by 2015, which the magazine New Monday  [zh] attributed to its "exquisite and simple" cooking videos.[2] In an interview with the magazine, Martin attributed his success to prioritising "laziness". With his audience primarily being young people, he aimed to present dishes that were the most popular and available in local eateries. After researching recipes on the Internet, he modified their steps and their ingredients so that the ingredients could be purchased at supermarkets instead of specialty stores. For the Portuguese dish Serradura, he streamlined the ingredients to be Oreos and whipped cream, omitting typical ingredients like vanilla extract, sugar, and condensed milk.[2] For over three years, Martin worked full-time at a production company and part-time as a YouTuber.[1]

Martin's viewers call him Nam Tin (Chinese: 腩田; lit. 'Tenderloin Field').[4] In 2015, he collaborated with Cherry, a fellow YouTuber, to make videos on Dim Cook Guide.[5] He recruited her to the channel with two aims. The first was to enable him to converse with another person in the videos about cooking. The second was to give viewers a woman's perspective about the dishes such as what she would give to her spouse or family during various festivals.[2] The duo started a new channel called "Click Here Dim Click" (Chinese: Click Here點てんClick).[5] To make a cooking video, they repeated takes of the video when the lighting was inadequate or the steps were not followed properly such as the butter's being insufficiently stirred or an extraneous gram of salt being added to the dish.[5] Although initial videos took Martin 10 to 20 takes, by 2015 he was able to make videos in three to five takes.[2] Martin makes videos about how to cook food in different ways.[6] Martin's Dim Cook Guide cooking videos include sausage rolls made in the Hong Kong way, strawberry pork ribs, a barbecue platter, Shaoxing wine chicken, Korean fried chicken, and baked curry cottage loaf.[a] Desserts showcased in Martin's cooking videos include pancakes, Japanese cheesecakes, and put chai ko.[5]

On his YouTube channel, Martin posts travel vlogs to Japan, Taiwan, and other places.[3] He conducts reviews of food and products and posts videos of his trying different kinds of alcohol.[7] Martin collaborated with the YouTube channel Corrupt the Youth [zh] (Chinese: 好こう青年せいねん荼毒室しつ) on the video series "Philosophy can make a living" (Chinese: 哲學てつがく有飯ありい開ひらき).[3] He collaborated with the singer and actor Ronald Cheng's YouTube channel Running Team [zh] on a 2021 video showing Martin using a washing machine to make soup.[8] In 2015, Martin and Cherry created a sponsored video for Nestlé about the company's tofu product which played in supermarkets whenever customers scanned the QR code.[2] In 2017, Martin partnered with Coca-Cola and Le Creuset to use the companies' soda and cookware, respectively, to make three dishes.[9] When Martin considers requests from companies to advertise in his videos, he assesses how the companies' reputation will affect his reputation. His income is unstable. With a limited number of companies to select from to do sponsored videos, Martin sometimes fails to receive sponsorship revenue that month.[10] His YouTube channel has three membership tiers that in 2022 cost HK$25 (US$3), HK$100 (US$13), and HK$200 (US$26). The lowest tier gave members priority purchasing of his products and allowed for emoji stickers; the middle tier allowed members to receive discounts on products; and the highest tier included the members' names in a thank you at the end of his videos.[11]

In 2017, Martin started the YouTube channel Gao Shen Ma [zh] (Chinese: 搞神馬ば) with Ashan Kouki [zh] (Chinese: 阿おもね神かみ), a Taiwanese YouTuber who has the largest gaming channel in Taiwan.[6][12] The channel reached one million subscribers in two years.[12] According to Yahoo! News, through its mo lei tau humour and rapport between the creators, the channel accrued 1.3 million subscribers by the end of 2022. Gao Shen Ma features entertainment, lifestyle, kuso, Internet challenges, and unboxing content.[6][12] Chinese Television System said that netizens are entertained through the chemistry between the duo formed from their cultural and language differences and their pleasant, sweet, and humorous interactions.[13]

Oriental Daily in 2015 lauded Dim Cook Guide for its "fresh and lively teaching videos", while Time Out's Jenny Leung in 2020 praised Dim Cook Guide for having "a whole library of fun recipes that will keep your hands busy and stomachs full".[5][7] By the end of 2021, Dim Cook Guide was ranked third by number of subscribers for Hong Kong YouTube channels.[14] By the end of 2022, Dim Cook Guide had 1.1 million subscribers. Martin said in a YouTube video at the end of 2022 that he was making preparations for starting a restaurant in 2023. He planned to gradually cut back on making YouTube videos, explaining that he had shared almost everything he wanted to film as he had been a content creator for eight years.[10]

Business and writing career[edit]

Martin founded Delicious Cow Shop (Chinese: 牛うし旨むね商店しょうてん), a hot pot online store.[10] It primarily sells Japanese ingredients.[3] He wrote two cookbooks: Dim Cook Guide—Hell Chef's Turnaround Gift (Chinese: 點てんCook Guide──地獄じごく廚神翻身ほんしん恩おん物ぶつ) and Martin Takes You to Deconstruct Desserts: From Entry to Advanced, a Book to Learn Professional-level Baking Techniques (Chinese: 馬田まだ帶たい你解構甜點てん：從したがえ入門にゅうもん到いた進すすむ階かい，一本いっぽん學會がっかい職人しょくにん級きゅう烘焙技法ぎほう). HK01 described both books as selling well.[10]

Television career[edit]

Martin competed in the eighth episode of the ViuTV cooking reality competition show Kick Hall  [zh; zh-yue] which aired on 16 September 2020. In the episode, Martin went to Sham Shui Po to challenge the owner of the dai pai dong Glorious Cuisine (Chinese: 輝てる大だい排はい檔) on who could make a more superior version of the golden shrimp dish (Chinese: 黃金おうごん蝦えび). Although Martin lost the competition, the two judges and the mentor Jacques Kagi praised him for his creativity and efforts.[3]

He was a guest star on the 2022 cooking show Cooking in Pandemic  [zh; zh-yue] from the free-to-air Hong Kong television channel HOY TV.[15][16] Martin cohosted the television programme Farmer Martin  [zh-yue] with Sammie Yu [zh-yue]. The show aired its first episode on 26 September 2022 on HOY TV. Searching for special ingredients and food, the duo featured Hong Kong farms, fisheries, and factories.[17][18]

Bibliography[edit]

  • Martin 馬田まだ (2019). 點てんCookGuide──地獄じごく廚神翻身ほんしん恩おん物ぶつ [Dim Cook Guide—Hell Chef's Turnaround Gift] (in Chinese). Hong Kong: Ming Chuang Publishing Company [zh]. ISBN 978-9-88852-519-5. Retrieved 17 June 2023 – via Google Books.
  • Martin 馬田まだ (2021). 馬田まだ帶たい你解構甜點てん：從したがえ入門にゅうもん到いた進すすむ階かい，一本いっぽん學會がっかい職人しょくにん級きゅう烘焙技法ぎほう [Martin Takes You to Deconstruct Desserts: From Entry to Advanced, a Book to Learn Professional-level Baking Techniques] (in Chinese). Taipei: Taiwan Tohan [zh]. ISBN 978-9-86511-675-0. Retrieved 17 June 2023 – via Google Books.

Footnotes[edit]

  1. ^

References[edit]

  1. ^ a b Lee, Ga-sin 李り嘉よしみ倩 (18 September 2017). "人人ひとびと想そう做KOL 網もう紅べにYouTuber吸金背後はいご【有ゆう片へん】" [Everyone wants to be a KOL, behind the money-absorbing YouTuber 【There is a film】】]. Hong Kong Economic Times (in Chinese). Archived from the original on 17 June 2023. Retrieved 17 June 2023.
  2. ^ a b c d e f g Jessie (27 May 2015). "《新しんMonday》獨どく家か教學きょうがく！ Dim Cook Guide易えき整せい七彩しちさい米まい通どおり" ["New Monday" exclusive teaching! Dim Cook Guide's easy rainbow crispy treats]. New Monday [zh] (in Chinese). Archived from the original on 17 June 2023. Retrieved 17 June 2023.
  3. ^ a b c d e f g h Chan, Bak-yu 陳ひね栢かしわ宇 (24 September 2020). "【踢館】「準じゅん百ひゃく萬まんYouTuber」馬田まだ挑戰ちょうせん老ろう師傅しふ 吸金力強ちからづよ拍はく片へん係がかり副業ふくぎょう" [[Kick Hall] "Quasi-million subscriber YouTuber" Martin challenged the master. He attracts money and make videos as a sideline business] (in Chinese). HK01. Archived from the original on 17 June 2023. Retrieved 17 June 2023.
  4. ^ Fennie (19 January 2021). "訂てい閱多不ふ代表だいひょう收入しゅうにゅう高だか！盤ばん點てん20位い香港ほんこんYouTuber最高さいこう收入しゅうにゅう 單たん靠もたれ廣告こうこく竟然月がつ入いれ20萬まん！" [More subscribers does not mean higher income! Inventory of the 20 highest-earning YouTubers in Hong Kong who earned HK$200,000 a month from advertising alone!]. TopBeauty HK (in Chinese). Archived from the original on 17 June 2023. Retrieved 17 June 2023.
  5. ^ a b c d e f "「點てんCook Guide」教きょう你整台だい式しき三さん文治ぶんじ" ["Dim Cook Guide" teaches you how to make Taiwanese sandwiches]. Oriental Daily (in Chinese). 11 May 2015. Archived from the original on 17 June 2023. Retrieved 17 June 2023.
  6. ^ a b c Jian, Ziqiao 簡子喬たかし (7 November 2022). "百ひゃく萬まん YouTuber 搞神馬ば2年ねん8月がつ終おわり於合體がったい！最さい想そう對たい方かた的てき瞬間しゅんかん：觀かん看み數すう一いち直ちょく下降かこう時じ" [Million-subscribed YouTubers of Gao Shen Ma finally got together after two years and eight months! The moment you miss the other person the most: When the number of views keeps dropping] (in Chinese). Yahoo! News. Archived from the original on 17 June 2023. Retrieved 17 June 2023.
  7. ^ a b c d Leung, Jenny (7 April 2020). "Best YouTube cooking channels for budding chefs in Hong Kong". Time Out. Archived from the original on 17 June 2023. Retrieved 17 June 2023.
  8. ^ Chan, Bak-yu 陳ひね栢かしわ宇 (9 February 2021). "鄭てい中ちゅう基もと孖馬田まだ講こう「廚房之の匪夷所思しょし」 爆ばく侍さむらい應おう推介周しゅう星ぼし馳はせ橙だいだい汁じる撈飯" [Ronald Cheng and Martin talked about "The Incredibles of the Kitchen". The waiter recommended mixing Stephen Chow's orange juice with rice] (in Chinese). HK01. Archived from the original on 17 June 2023. Retrieved 17 June 2023.
  9. ^ "可か口くち可か樂らく x Le Creuset限げん量りょう廚具 + 可か樂らく豬手食しょく譜ふ" [Coca-Cola x Le Creuset Limited Kitchenware + Coke Pork Knuckle Recipe]. Weekend Weekly [zh] (in Chinese). 1 November 2017. Archived from the original on 17 June 2023. Retrieved 17 June 2023.
  10. ^ a b c d Yau, Ngoi-lam 邱愛霖 (28 December 2022). "「百ひゃく萬まんYouTuber」馬田まだ宣布せんぷ減產げんさん 傳でん拍はく片へん月がつ賺6萬まん收入しゅうにゅう高だか過か藝人げいにん" ["Million YouTuber" Martin announces production cuts. He makes HK$60,000 a month for filming, which is higher than that of artists] (in Chinese). HK01. Archived from the original on 17 June 2023. Retrieved 17 June 2023.
  11. ^ Lam, Ou-lei 林りん奧おく莉 (25 March 2022). "蘇そ施ほどこせ黃きYouTube推800元げん月がつ費ひ會員かいいん 夠睇Netflix或あるDisney+一いち年ねん有ゆう找" [Suzie Wong's YouTube pushes HK$800 monthly membership, which is enough to watch Netflix or Disney+ for a year.] (in Chinese). HK01. Archived from the original on 17 June 2023. Retrieved 17 June 2023.
  12. ^ a b c Lin, Yanjun 林りん彥君 (1 July 2021). "260萬網紅阿神「退すさ休きゅう狀態じょうたい」 停とま更さらYT3個月かげつ...發行はっこう周邊しゅうへん秒びょう殺ころせ" [2.6 million Internet celebrity Ashan's "retirement status". Stopped updating for YT for 3 months...Issuing peripheral spikes]. ETtoday (in Chinese). Archived from the original on 17 June 2023. Retrieved 17 June 2023.
  13. ^ "【網もう路ろ溫度おんど計けい】年紀としのり最小さいしょう才ざい20歲さい！揭密台灣たいわん20大だい「最さい具ぐ領袖りょうしゅう價か值」YouTuber" [[Internet Thermometer] The youngest is only 20 years old! Revealing Taiwan's Top 20 "Most Leader-worthy" YouTubers] (in Chinese). Chinese Television System. 30 December 2019. Archived from the original on 17 June 2023. Retrieved 17 June 2023.
  14. ^ "【從したがえ數すう據よりどころ認識にんしき經濟けいざい】香港ほんこん前ぜん7大だいYoutuber單月たんげつ廣告こうこく收入しゅうにゅう有ゆう多少たしょう？" [[Understanding the economy from data] How much is the monthly advertising revenue of the top 7 YouTubers in Hong Kong?]. Business Digest (in Chinese). 6 January 2022. Archived from the original on 17 June 2023. Retrieved 17 June 2023.
  15. ^ Chan, Bak-yu 陳ひね栢かしわ宇 (4 April 2022). "疫境中ちゅう的てき餐桌︱開ひらけ電でん視し集結しゅうけつ大量たいりょう靚女主持しゅうもち 林りん泳およげ淘よなげ原はら來らい唔比名めい廚弱？" [Cooking in Pandemic︱Turn on the TV and gather a large number of beautiful female hosts. Wingto Lam is not weaker than a famous chef?] (in Chinese). HK01. Archived from the original on 17 June 2023. Retrieved 17 June 2023.
  16. ^ "香港ほんこん開ひらき電でん視し《疫境中ちゅう的てき餐桌》陪你煮に快かい靚正家か常つね菜さい 另推開ひらき電でん視し套餐盡つき享とおる" [Hong Kong TV "Cooking in Pandemic" will accompany you to cook fast and delicious home-cooked dishes. Also launched TV packages to enjoy discounts]. Headline Daily (in Chinese). 13 April 2022. Archived from the original on 17 June 2023. Retrieved 17 June 2023.
  17. ^ 余よ思おもえ敏さとし拍はく飲食いんしょく節目ふしめ趁機「搵食」自じ肥こえ "【馬ば田港たみなと原ばら味あじ】子女しじょ升ます小學しょうがく可か重じゅう拾ひろえ主持しゅうもち工作こうさく 余あまり思おもえ敏さとし拍はく飲食いんしょく節目ふしめ趁機「搵食」自じ肥こえ" [[Farmer Martin] with children going to primary school so she can resume hosting work, Sammie Yu films food and drink program to make a living and fatten herself]. Hong Kong Economic Times (in Chinese). 21 September 2022. Archived from 余よ思おもえ敏さとし拍はく飲食いんしょく節目ふしめ趁機「搵食」自じ肥こえ the original on 17 June 2023. Retrieved 17 June 2023.
  18. ^ "香港ほんこん開ひらき電でん視し新しん節目ふしめ《馬田まだ港こう原はら味あじ》《一公かずきみ升ます眼め淚なみだ》 余あまり思おもえ敏さと遍あまね尋ひろ「港みなと」味あじ道どう曬黑跌磅 林はやし希のぞみ靈れい成なり喊包 感觸かんしょく良りょう多た" [Hong Kong launches new TV programmes "Farmer Martin" and "1 Litre of Tears". Sammie Yu searched for the taste of Hong Kong to tan and lose weight. Agnes Lam is a crybaby, having feelings of being moved a lot]. East Week (in Chinese). 21 September 2022. Archived from the original on 17 June 2023. Retrieved 17 June 2023.

External links[edit]

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