In T302738, we making a proof-of-concept landing page containing a video. This task is for making the landing pages that will be used in production with the social media campaign, each of which will contain a video.
Type of requested assets: Video and text
Format of assets: WebM (or another acceptable Commons file format) and text
How will the assets be delivered: Commons and Google Docs
List of landing pages needed: 2. One is a copy of the current page, meant to be a control. The other will have custom content, including a video that we'll provide. Here are the desired URL parameters:
- Treatment: campaign=social-latam-2022-A
- Control: campaign=social-latam-2022-B
Campaign date: Week of 18 April
Deadline date for providing assets (we will need at least a couple of weeks for testing and making changes): Week of 4 April
Name of final approver of the campaign materials: @EdErhart-WMF
In what language will the copy be written? Spanish, with English copy for testing as needed - English text will be finalized 18 March
Include standard data disclaimer? Yes.
- English: "By creating your account on this page, it will be associated with this campaign for experience and analysis purposes."
- Spanish: "Al crear tu cuenta en esta página, será asociada a esta campaña con fines relacionados con la experiencia y el análisis."
The finalized text for the landing page ON DESKTOP is:
Personas como tú son las que construyen Wikipedia.
280.000 editores y editoras se presentan cada mes como voluntarios — ¿Te unes a ellos?
Sabemos que hacer tu primera edición suele ser intimidante, pero en realidad es bastante fácil. Pregúntaselo a nuestros dedicados editores y editoras, quienes te lo cuentan en este video:
The finalized text for the landing page ON MOBILE is:
Miles de personas como tú son las que construyen Wikipedia. ¿Te unes a ellas?
Este es un mensaje de nuestros editores y editoras para ti:
(note that this should all be in the "paragraph" format, i.e. the first line is not a bold header)
Will the copy need to be translated by volunteers? If yes, to what languages? No, we are handling the translations ourselves to avoid overburdening volunteer translators.
Link to final video
Other specifications
- Both the treatment and control landing pages should have ge-enabled=1, so that all the accounts coming through them get the Growth features.
- Unlike previous landing pages we have made for campaigns, this landing page should bring people to the welcome survey, as opposed to going directly to the newcomer homepage. That's because we are simultaneously running the welcome email campaign, and we want the users from the social media campaign to also be able to sign up for welcome emails.
Test URLs:
