NASCAR Daytona 500 TV Ratings

daytona500through2009

While the trend for NASCAR’s Daytona 500 TV ratings had been positive since the early 90′s, unlike many other big sporting events besides the Super Bowl, the past three years have seen a downward reversal to that trend. At 15.954 million average viewers, the rained out 2009 race had the lowest viewership since 2000.

Daytona 500 Historical TV Ratings Data:


Year Network Rating Share Households (million) Viewers (million)
Winner
2009 FOX 9.2 19 10.516 15.954 Matt Kenseth
2008 FOX 10.2 20 11.493 17.752 Ryan Newman
2007 FOX 10.1 20 11.250 17.532 Joe Nemechek
2006 NBC 11.3 23 12.501 19.355 Jimmie Johnson
2005 FOX 10.9 23 11.963 18.685 Jeff Gordon
2004 NBC 10.6 24 11.513 17.796 Dale Earnhardt, Jr.
2003 FOX 9.8 21 10.473 16.835 Michael Waltrip
2002 NBC 10.9 26 11.551 18.780 Ward Burton
2001 FOX 10 24 10.178 17.081 Michael Waltrip
2000 CBS 8.4 22 8.446 12.936 Dale Jarrett
1999 CBS 9.6 25 9.509 14.518 Jeff Gordon
1998 CBS 8.6 23 8.426 13.044 Dale Earnhardt
1997 CBS 8.6 23 8.311 12.833 Jeff Gordon
1996 CBS 9.2 24 8.841 13.918 Dale Jarrett
1995 CBS 7.8 20 7.441 11.444 Sterling Marlin
1994 CBS 9.6 26 9.043 13.577 Sterling Marlin
1993 CBS 8.4 23 7.820 12.705 Dale Jarrett
1992 CBS 9.3 25 8.570 13.410 Davey Allison
1991 CBS 7.6 20 7.080 10.920 Ernie Irvan
1990 CBS 7.3 20 6.720 10.520 Derrike Cope
1989 CBS 8.1 21 7.320 12.000 Darrell Waltrip
1988 CBS 7.4 18 6.560 10.040 Bobby Allison
1987 CBS 9.4 26 8.220 12.420 Bill Elliot
1986 CBS 8.4 22 7.220 10.260 Geoff Bodine
1985 CBS 8.3 23 7.050 9.790 Bill Elliot
1984 CBS 8.7 23 7.290 12.320 Cale Yarborough
1983 CBS 8.7 26 7.250 11.000 Cale Yarborough
1982 CBS 9.4 27 7.660 11.840 Bobby Allison
1981 CBS 8.4 26 6.540 11.220 Richard Petty
1980 CBS 8.0 21 6.100 10.800 Buddy Baker
1979 CBS 10.5 29 7.820 15.140 Richard Petty
1978 ABC 11.8 33 8.600 20.900 Bobby Allison
1977 ABC 12.9 35 9.180 16.010 Cale Yarborough
1976 ABC 12.8 37 8.910 18.310 David Pearson
1975 ABC 11.8 31 8.080 15.090 Benny Parsons
1974 ABC 10.9 29 7.220 12.540 Richard Petty

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Note that from 1974-1979 ABC televised only the last 90 minutes of the race.

2006-2008 viewing is Live+SD, all other years are Live viewing.

Nielsen TV Ratings Data: ©2009 Nielsen Media Research, Inc. All Rights Reserved.