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All those Facebook and Twitter pages and call centers are useless if you don't take these simple actions.
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Not a natural show-off? Here are three easy ways to make yourself look good without feeling like a jerk.
Today on BNET
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Raising Prices? 7 Ways to Prevent a Customer Uprising
If you've watched the Netflix implosion from afar, here's some more bad news: It could happen to you too. Unless you read this.
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4 Secrets to a Fantastic Business Dinner Conversation
Want to keep the dinner conversation flowing? Here's a great way to start.
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Beyond Borders: How the Failed Bookstore Chain Hastened Its Demise
Better digital options, smarter leadership, and more diversifications could have at least delayed its demise.
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Would You Get Into a Top Business School?
Will great work experience make up for so-so GPA? An admissions expert analyzes readers' stats and handicaps the odds of getting into Harvard, Stanford and Wharton.
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6 Tips for Handling Company News--Good and Bad
One day Netflix is celebrated by the press; the next it's vilified. Such ups and downs are inevitable. Here's how to navigate them.
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What Do Murdoch and Obama Have in Common?
When you're launching a product, you need to get the word out. Otherwise, executives and leaders are better off flying under the radar. But temptation gets the better of far too many.
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Groupon for Solar: How One Startup Plans to Create an Army of Cleantech Lobbyists
A San Francisco company that offers folks Groupon-style discounts for solar panel installations is using its national expansion as a grassroots lobbyist recruitment tool.
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5 Low-Cost Ways to Make Employees Happy
So you can't afford big bonuses and generous benefits. Not to worry. It's the creative stuff that employees often appreciate more. Here are a few low-cost ideas.
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How to Wring More Work From Your Team
There's an easy way to make your employees more productive -- and have them think you're the best boss ever.
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The 20 Most Expensive Google AdWords -- And How to Compete Against Them
Pay-per-click advertising is still a major website traffic driver for many businesses, but how do you compete when PPC costs for in-demand keywords is prohibitively high? Here's how.
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Why an M.S. Drugmaker Took 2 Weeks to Disclose Its CEO Had Quit
In an unfortunate coincidence, the chief's departure came 24 hours before Serono agreed to pay a $44 million settlement in a case in which it had been accused of money laundering.
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Why Emoticons are Under-Rated
A new study sheds some light on how easily email can be misread--and why those little icons might not be such a bad idea.
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Death of the Mainframe? IBM Laughs all the Way to the Bank
Don't go writing off the mainframe unless you're willing to bet against the success that IBM has shown, with big double-digit growth.
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What If Gen Y Wrote the Federal Budget
A group of think tanks crafts a budget proposal that actually takes the priorities of young people seriously. What does it look like?
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Is Climate Too Big to Change? | BTalk
A half-hour debate about climate change, the carbon tax, the media and democracy. Does our system really allow for such a major reform?
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China's Economy Is So Bad Even the Rating Agencies Are Telling the Truth
Things are so bad in China even the ratings agencies are telling the truth. Reports from Fitch and Moody's point to the likely fraud and accounting irregularities at Chinese companies.
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News Corp. Scandal: Why Investors Also Are to Blame
Institutional investors looked the other way for years as Murdoch ran News Corp.-a public company--as his own little family business.
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Who Wins, Who Loses as Detroit Embraces Silicon Valley
The auto industry has discovered the transforming quality of open innovation. All very exciting, but there are parts of the business that may not survive the transformation.
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The Social-Media Race: It's Down to Facebook, Google and Microsoft
Social networking may be a hot area of technology, but few companies will have the mass of data and the staying power to remain in the game.
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Inside News Corp.'s (Alleged) U.S. Computer-Hacking Scandal
CFO David DeVoe was informed in 2004 that a supermarket advertising agency believed it had been the victim of repeated computer hacking attacks by employees of News.
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