Netflix has a new cure for decision fatigue
3 min read
TV's big week is coming, and everyone wants a piece of YouTube
YouTube's become central to the conversation at the ad world's big event, but Disney and Paramount want to reclaim the spotlight with tech and sports.
6 min read
Exclusive
Elon Musk's X is looking to boost its image with a new hire
Elon Musk's X wants to hire a communications leader to help improve its relationship with reporters and craft its public image.
2 min read
Exclusive
Amazon-backed creator startup Spotter lays off staffers. Read the memo from its CEO.
Creator startup Spotter cut staff this week. The startup works with YouTubers like MrBeast and Dude Perfect and has an investment from Amazon.
3 min read
Airbnb emerges victorious in its latest tussle with Vrbo
Vrbo said it will stop ads that poking fun at overbearing and ubiquitous Airbnb hosts after an independent regulator said they were inaccurate.
3 min read
Exclusive
A startup that helps you copy influencers' stock trades just raised $30 million. Read its pitch deck.
Dub, a fintech startup, raised $30 million in Series A funding to expand its platform, which helps users copy stock trades from financial influencers.
5 min read
Meta's advertisers didn't flinch after it shook up content moderation
Meta rolled back fact checking and content moderation in Q1, and advertisers showed they weren't spooked.
3 min read
LinkedIn wants a bigger slice of the creator economy
LinkedIn is going big on video, courting creators like "The Diary of a CEO" podcast host Steven Bartlett.
5 min read
Alphabet CEO Sundar Pichai says the government is risking the privacy of Google users in their 'most vulnerable moments'
Alphabet CEO Sundar Pichai said the proposed antitrust remedy wouldn't protect people while they're searching in "their most vulnerable moments."
3 min read
The one brand that rules Coachella
The top brands at Coachella this year included fashion brands like Revolve and a few new players in skincare.
2 min read
An internal Meta planning deck reveals its early strategy for Threads, code-named Project 92
Meta's FTC antitrust trial reveals the company's planning deck for its Twitter-like app, Threads.
2 min read
Hollywood found a new moneymaker with branded content. Trump and his tariffs are crashing the party.
Agencies and consultants that work with brands say film projects have been canceled or put on hold because of tariff-related uncertainty.
5 min read
Revealing my identity on YouTube was scary, but it transformed my life and career
Kristi Cook, the YouTube creator behind the Spill Sesh, says everything changed for her after she revealed her identity to her followers.
5 min read
It could be the end of Google as we know it. Marketers aren't all that fussed.
Google is battling two landmark US antitrust cases, and it's trying to avoid being forced to divest assets like its Chrome browser.
5 min read
A Google breakup would rewire the ad business. Here's how top marketers are responding.
While big marketers have long pushed Google for more transparency, they rely on its reach and lack alternatives, ad insiders said.
7 min read
Exclusive
TikTok is taking power away from a top US shopping exec
TikTok is shaking up the management of its US shopping team, moving Nico Le Bourgeois under a former Douyin executive.
3 min read
The trade war is coming for influencer plushies
As the US-China trade war rages on, influencers are worried that tariffs will raise the price of plush toys, or plushies, beyond what fans can afford.
6 min read
Read the exit memo by '60 Minutes' boss Bill Owens, who said he lost editorial independence
The longtime producer Bill Owens has quit "60 Minutes" as CBS faces a $10 million lawsuit from Donald Trump over an interview it aired last year.
4 min read
Apple has another AI headache — this time with its advertising
Apple is facing scrutiny over its AI marketing. The Better Business Bureau advises it to tone down claims about Apple Intelligence features.
3 min read
Why Mark Zuckerberg was worried about Instagram hurting Facebook — and what he tried to do about it
Internal Meta emails from the FTC's antitrust lawsuit detail tensions between Instagram and Facebook.
7 min read
MrBeast's Vegas hotel fail justifies his new business strategy
The YouTube star has recently brought more of his operations in-house, hiring a COO and other executive positions.
3 min read
Netflix co-CEO says he suspects you'll see video podcasts 'find their way' to the streamer
Netflix co-CEO Ted Sarandos said video podcasts could be the next format to show up on the streamer as it looks for creators in all areas.
2 min read
Exclusive
Leaked TikTok memo reveals changes to its e-commerce division that give more power to Chinese and Singaporean leaders
TikTok Shop is restructuring its governance and experience e-commerce team in markets like LATAM, leaning on global leaders from China and Singapore.
4 min read
How brands are getting into the TV and movie game as they try to combat ad fatigue
People are increasingly tired of seeing ads, so big brands, from Walmart to Chick-fil-A, are funding filmed entertainment like movies and TV.
3 min read
Read the pitch decks of 9 startups looking to disrupt dating apps and social networking that have raised millions
Social networking and dating startups used these pitch decks to raise venture capital funding rounds.
3 min read
Another federal judge says Google is a monopolist
A federal judge ruled on Thursday that Google holds an illegal monopoly in advertising technology.
3 min read
Netflix earnings: 5 things Wall Street will be watching closely as the streamer stops reporting subscriber numbers
Wall Street will be especially focused on ad sales progress now that the company will no longer report quarterly subscription numbers.
4 min read
Exclusive
This startup just raised $6 million to put ads in your AI chats. Read its pitch deck.
Nexad, a new adtech startup building a network for AI-native advertising, secured a seed investment round.
4 min read
This chart shows how much a TikTok ban could boost Instagram
Meta shared a chart during the FTC antitrust trial that revealed a spike in Instagram usage when TikTok went dark.
2 min read
The fictional Kool-Aid movie in Apple's new satire isn't that far from reality
"The Studio" from Apple TV+ parodies the coupling of brands and entertainment and is the talk of brand marketing circles.
5 min read
Why a startup that has raised $9 million is pivoting away from building a social media app
Zeen, formerly Landing, relaunched in March as a tool for content creators wanting to share shoppable collages.
4 min read
Exclusive
TikTok is laying off staff as it restructures part of its e-commerce business
TikTok is letting go of some governance and experience employees on its e-commerce team. The group handles Shop marketplace safety.
2 min read
Charts show how tariffs could chill ad spending — and what might suffer the deepest cuts
Trump's tariffs are expected to hit companies across the board, and in turn, media companies that depend on their ad spending.
3 min read
Coffee Mate is reveling in its unexpected piña colada success after 'The White Lotus' finale
Coffee Mate's marketing team, which was quick to react to the HBO series' finale, was surprised by the last episode.
4 min read
How Trump's return has shaken the media and entertainment business, from DEI to tariff fears
Trump's return has affected the news media and entertainment business in major ways. Here's a breakdown.
4 min read
Instagram's boss reveals 3 keys to getting more reach
Adam Mosseri spoke on a podcast about Instagram's priorities around creators and how reach works on the app.
4 min read
Exclusive
TikTok staffers say Chinese leadership has been tightening its grip over US operations
At TikTok, a string of recent US executive exits has created a management vacuum that Chinese leaders are filling, current and former staffers said.
9 min read
Hollywood's hopes for a 2025 comeback are fading fast
A year ago, Hollywood was rallying around the motto "Survive till '25." But those dreams are fading due to multiple factors.
4 min read
What finance influencers say you should do as tariffs rock the market
We asked top women finance influencers to share their No. 1 piece of advice ahead of the next round of tariffs.
4 min read
Will TikTok be banned? Here are the latest details on the app's legal fight to stay in the US and Trump's options
Trump said he would pause enforcement of the law that would ban TikTok for an additional 75 days following the previous April 5th deadline for a sale.
7 min read
Meta and Amazon's ad businesses could get whacked by Trump's tariffs. Here are the other media companies at risk.
Trump's tariffs could hit Amazon and Meta hard because of their reliance on Chinese advertisers. Here's how other companies could be impacted.
5 min read
Read the pitch decks from these 40 creator-economy startups that helped them raise millions of dollars
Creator and influencer startups used these pitch decks to raise millions from VCs and other investors.
5 min read
I make a living on YouTube playing an anime character. I'm very shy, and it's helped me get out of my comfort zone.
I am part of a growing trend of virtual influencers who livestream for hours on YouTube to a dedicated fan base.
5 min read
Top marketers are under a ton of pressure. They told me how they're trying to make themselves recession-proof.
I went to a global marketing conflab to get the lowdown on how top CMOs are coping with the pressures of the Trump 2.0 era.
8 min read
No one knows how to define a 'podcast' anymore — and it's become a problem
Over half of people consider videos only available on YouTube to be a podcast, a new report found. That makes it complicated for advertisers.
6 min read
Advertisers embrace conservative media in the new Trump era
Conservative media outlets like Fox News and The Daily Wire say they're experiencing a surge in advertising demand.
7 min read
The Knot wants to make the opposite of 'Bridezillas' with its own Hollywood-style wedding shows
The wedding-planning platform The Knot Worldwide is getting into Hollywood-style TV. It's working with Known to develop unscripted and scripted shows.
5 min read
Trump is influencing Hollywood like no president before
Hollywood writers, producers, and talent reps tell Business Insider they feel a chill on liberal themes in programming.
5 min read
YouTubers pitch fan obsession with their lives as a secret weapon for marketers
At a Spotter pitch event for YouTubers, creators told marketers their deeply loyal fan bases make them the perfect salespeople.
4 min read