Instagram launched an "AI Studio" feature that lets creators make their own chatbots. Mark Zuckerberg is out pitching it and other AI tools.
To compete with Amazon, retailers are partnering with Meta and Google to enhance ad targeting and measurement.
What happens when dual CEOs disagree? Netflix's co-CEO Greg Peters recently broke it down.
Business Insider is highlighting 11 VC firms that are betting on the creator economy as it enters its next stage.
Media outlets and commentators described President Joe Biden's debate performance as "disastrous" and "sad." BI compiled some of the main reactions.
Twitch CEO Dan Clancy is a former NASA engineer with a Ph.D. in artificial intelligence. He discussed how the tech is impacting livestreaming.
Startup Gigi aims to capitalize on Amazon's streaming TV growth with tools for targeting and measuring ads.
In the upcoming Summer Olympics, NBC will offer viewers a personalized AI-generated version of legendary sportscaster Al Michaels to recap events.
Morgan Stanley and Omdia surveyed thousands of social-media users on how often they use TikTok, YouTube, and Instagram.
Sports-media brand Overtime generated eight figures from merch sales in 2023. It partners with brands like Paramount and Snap to grow in e-commerce.
A new Evercore survey shows Amazon's Prime Video engagement is at 80%, boosting its standing against Netflix.
Media and tech startups raised millions for their ventures with these pitch decks. Private equity and VC investors are backing firms with models aimed at disrupting Hollywood.
Dr Disrepsect, a top game streamer on YouTube, admitted to messaging a minor in 2017.
Jukin Media leaders are launching travel media company Lost iN with $4 million in seed funding. They laid out their plans in a pitch deck.
These are the companies in which YouTube's top creator, Jimmy Donaldson, known as MrBeast, has invested his earnings, documents show.
Thrive Capital is backing A24, the studio known for buzzy hits like "Civil War," "Everything Everywhere All at Once," and Netflix's "Beef."
Northwell is ramping up in entertainment with five projects in development, including a film.
Netflix's hit show "Bridgerton" has sparked renewed interest in the Regency era, creating the perfect opportunity for brands to cash in on the hype.
The Big Silly Trivia Game connected 5,000 young women over weekly Zoom trivia games this spring, and the show is preparing for its second season.
Netflix subscribers "want a higher diversity of shows, they want more quality shows," co-CEO Greg Peters aid.
Paul Bakaus, Spotter's EVP of product and creator tools, said audiences will crave deeper connections in the AI age and short-form video may struggle.
Millennial and Gen Z adults were the biggest buyers on TikTok Shop, a new report from Morning Consult found.
Caitlin Clark ranks among the most popular active basketball players, along with the NBA's LeBron James and Stephen Curry, according to YouGov.
A new study reveals how Gen Zers behave in their natural habitat: the internet
Netflix's "keeper test" isn't going anywhere, but the company added some clarifying language.
YouTube dominates TV streaming, surpassing Netflix, with free content and live sports, making it indispensable for viewers and advertisers.
College donors and fans, including the NBA veteran Charles Barkley, are growing concerned about the NIL landscape and how "collectives" operate.
Business Insider's annual list of the "Most Innovative CMOs" spotlights marketers who are rising to challenges while also using new technology, such as generative AI.
If BuzzFeed doesn't make a deal, then it's going to have a lot of problems.
Instagram, TikTok, and Snapchat are leaning into features for close friends instead of influencers.
The battle for NBA media rights has spotlighted how important sports content has become to keeping viewers, despite its soaring costs.
Sports-betting scandals have led to some athlete bans, undermined sports, and given gambling a bad rep. Here's how the industry tries to thwart them.
Netflix knows the real money is offline. So it's taking a page from Disney and launching Netflix House.
Disney's proposed $1 billion Lake Nona campus in Orlando was canceled after about 200 workers had relocated from California.
Bezos' grand plans to remake The Washington Post seem to be blowing up after the incoming newsroom editor, Robert Winnett, pulled out of the job.
Marketers are redefining "premium content" amid debates about first-party data and the rise of "made for advertising" websites.
The X owner thinks he has an idea "better than conventional journalism," but commentators say combining AI and news poses serious risks for users.
The AI search startup Perplexity has been accused of "ripping off" publishers' content without proper attribution. Here's what's going on.
TikTok is rolling out a new feature that will allow brands to use AI-generated avatars in ads.
"Netflix House" has picked its first two "experiential entertainment" venues: Pennsylvania and Texas. Both will replace department stores in malls.
Business Insider spoke with more than a dozen creators to see whether they liked the notes feature and how they were using it.
Nikki Jenkins first joined Pandora in 2021. Since then, she and her team have earned a positive reputation among creators of color.
Fertility clinics are targeting Gen Zers who want to be parents someday — but freezing your eggs in your 20s comes with a cost.
Button is expanding into retail media, allowing brands to run e-commerce ad campaigns.
Jeff Bezos assured Washington Post journalists the paper would maintain its journalistic standards as controversies mount over CEO Will Lewis.
Athlete marketing was upended in 2021 when the NCAA opened the door for student-athletes to make money from their name, image, and likeness.
At a bankruptcy hearing, the pro-Trump blogger appeared to show little distinction between The Gateway Pundit's funds and his personal finances.