Tesco CEO: Brand perceptions are up ‘across the board’
Niamh CarrollThe UK’s largest supermarket saw “strong” volume growth in its most recent quarter and is taking market share from both premium retailers and discounters, it said.
KFC on entering the ‘next chapter’ of its brand journey to reach younger consumers
Niamh CarrollThe brand is launching its “biggest-ever” campaign with the goal of driving sales and reaffirming its status as an “iconic” UK brand.
‘Awareness is critical’: Inside Cathay Pacific’s ‘always on’ brand push
Ellen HammettThe Asian airline is investing in marketing again as part of its longer-term mission to boost awareness and consideration post-Covid.
‘A worrying trend’: Is the marketing effectiveness agenda stalling?
Charlotte RogersIn a business environment dominated by short-term pressures, restructured teams and squeezed budgets, have we passed peak effectiveness?