Kaplan Andreas, Haenlein Michael, Schoder Detlef (2006) Valuing the real option of abandoning unprofitable customers when calculating customer lifetime value, Journal of Marketin your ^ meeting "order
Kaplan Andreas M., Haenlein Michael (2010) Users of the world, unite! The challenges and opportunities of social media, Business Horizons, 53(1), 59–68
Kaplan Andreas M. (2012) If you love something, let it go mobile: Mobile marketing and mobile social media 4x4, Business Horizons, 55(2), 129–139
Kaplan Andreas M. (2014) European Management and European Business Schools: Insights from the History of Business Schools, European Management Journal, 32(4), 529-534.
Kaplan Andreas M., Haenlein Michael (2016) Higher education and the digital revolution: About MOOCs, SPOCs, social media, and the Cookie Monster, Business Horizons, Volume 59.
Kaplan, Andreas; Haenlein, Michael (2019), "Siri, Siri in my Hand, who's the Fairest in the Land? On the Interpretations, Illustrations and Implications of Artificial Intelligence", Business Horizons, 62: 15–25, doi:10.1016/j.bushor.2018.08.004
Kaplan, Andreas; Haenlein, Michael (2019), "Rulers of the world, unite! The challenges and opportunities of artificial intelligence", Business Horizons, doi:10.1016/j.bushor.2019.09.003
Kaplan Andreas (October 2015) European business and management. Sage Publications Ltd., London. ISBN 9781473925144