Restaurant Business Exclusive Content
Financing
The fast-food value push may be here to stay
The Bottom Line: McDonald’s wants a “more holistic,” permanent, branded value offer next year, suggesting that the value wars of 2024 are unlikely to end when the calendar turns. But many brands would be better off staying on the sidelines.
Marketing
Here's how a restaurant can harness the trends. No need to thank me
Reality Check: Any fool can identify the menu hooks for today's consumers. Only an exceptional one could come up with a name like this to showcase 'em.
Financing
Let's examine Brian Niccol's comments on what ails Starbucks
The Bottom Line: The coffee shop chain’s new CEO has several ideas for the company, released in multiple formats, including changes to marketing and the menu.