Social media

An interview with MIT Sloan's Sinan Aral about the GameStop frenzy - and where we go from here.

(I wrote this post with Diamond CTO Chris Curran) Are you taking no more than a squirt gun to the talent wars? Most people find jobs through social connections. In 1974, Harvard sociologist Mark Granovetter published his landmark study that showed four out of five people find jobs through personal connections. Yet, in our recent […]

Tapping into the natural human instinct to help your neighbor.

As a matter of policy, we don’t review our own books, but we hope you will. Keep an eye out for the following Press titles in September, and let us know what you think of them in the comments. Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business by Josh Bernoff and Ted […]

Snapchat and WhatsApp are trickier to figure out than Facebook and Twitter.

Only a Chief Network Effects Officer should be entrusted with handling such value.

Picture this: a nutrition scientist does a study with one person, limiting him to a 1500 calorie diet and having him run for 15 minutes on a treadmill each day. The man loses three pounds in a month. Can we safely assume that this experiment, when repeated with others, will produce the exact same result? […]

And why your company can’t ignore it.

If you were going to design the perfect distraction, you’d probably make it irresistibly urgent, gossipy, and/or funny. You’d design it to be able to reach you any way possible, whether by e-mail, web site, or smart phone. You’d have it come from a trusted voice that you want to hear from, like a friend […]

The tech giants Facebook (now Meta), Amazon, Apple, Google (now Alphabet), Microsoft, and Netflix are all so successful--and generate so much cash--that...

Your customers won't settle for chaos, and neither should you.

Three resolutions that swim against the mass-connectivity tide.

Last year it was the staycation. This year it’s the digital fast. “How I unplugged” — from Twitter, from a Blackberry, from the Internet, or at the behest of the New York Times — is the new “what I did on my summer vacation.” As people trade stories about how they survived, or even thrived, […]

The internet has changed a lot since the Communications Decency Act was passed in 1996.

Instead of relying on cheap spam emails, marketers need to embrace strategies that really work.

The best stay attuned to their customers’ signals in the social graph.

What sparked a SaaS crash in 2022 — and why its best days are still to come.

A visionary who influenced the lives of countless millions across the world has died after a battle with pancreatic cancer. He is Dr. Ralph Steinman,...

Friends in high places don't help as much as you think.

New research reveals the power and limits of “influencers”