Read More

Both AdWords API v201705 and v201708 will be sunset on March 28, 2018. After this date, all v201705 and v201708 API requests will begin to fail. If you haven't already migrated to v201710, we recommend that you skip v201710 and migrate directly to v201802. Please migrate prior to March 28, 2018 to ensure your API access is unaffected.

We've prepared the following resources to help you with the migration:

• v201802 migration guide
• v201710 migration guide
• v201708 migration guide (useful if you are migrating from v201705)
• Release notes

As always, if you have any questions about this migration, please contact us via the forum.
- Mike Cloonan, AdWords API Team

Read More

In 2016 and 2017 we supported at least three versions of the AdWords API at any given time and four versions for a brief period after each new release. This led to older versions of the API supporting outdated functionality and lacking new features.

To improve your AdWords API experience, we will be updating our release schedule. Starting in March 2018 we will only support two releases concurrently at all times, and three releases for a brief period of four weeks, allowing developers to skip a version. To get us back on schedule, we will concurrently sunset v201705 and v201708 in March 2018. This brings the average lifespan of every API version released in 2018 down to nine months.

Additionally, we will be moving back to a schedule that releases three versions per year. The 2018 releases are scheduled for February, June and September.

As usual, make sure to check our deprecation schedule for more details on sunsets. If you have any questions about the new schedule, please reach out to us on the AdWords API forum or the Ads Developers Plus Page.
Herlen Zoljargal, AdWords API Team

Today we're announcing the release of AdWords API v201705. Here are the highlights:

• Campaign groups and performance targets. Several new services have been added to allow you to define and monitor performance targets for groups of campaigns. The new performance targets guide can help you get started.
• Historical Quality Score. The new set of historical Quality Score fields in the KEYWORDS_PERFORMANCE_REPORT allow you to see changes to Quality Score over time.
• Call bid adjustments. The AdWords API now supports bid adjustments for call interactions via the new CampaignBidModifierService. Check out the updated bidding guide for more information.
• Promotion extensions. Promotion extensions are now supported in extension setting services and feed services.
• Dynamic Search Ads. Page feeds in the AdWords API now allow you greater control over the web pages you are targeting in your Dynamic Search Ads campaigns, and validations based on the new SEARCH_DYNAMIC_ADS ad group type help ensure your Dynamic Search Ads campaigns are configured properly. In addition, the new ExpandedDynamicSearchAd provides the benefits of ExpandedTextAd for your DSAs. Check out the updated guide and the recent blog post on DSA validation rules for more details.
• Campaign criteria report. The new CAMPAIGN_CRITERIA_REPORT provides an efficient, lightweight mechanism for retrieving all campaign-level criteria in your account without issuing multiple CampaignCriterion get or query requests.

Read More

Today we're announcing the release of AdWords API v201705. Here are the highlights:

• Campaign groups and performance targets. Several new services have been added to allow you to define and monitor performance targets for groups of campaigns. The new performance targets guide can help you get started.
• Historical Quality Score. The new set of historical Quality Score fields in the KEYWORDS_PERFORMANCE_REPORT allow you to see changes to Quality Score over time.
• Call bid adjustments. The AdWords API now supports bid adjustments for call interactions via the new CampaignBidModifierService. Check out the updated bidding guide for more information.
• Promotion extensions. Promotion extensions are now supported in extension setting services and feed services.
• Dynamic Search Ads. Page feeds in the AdWords API now allow you greater control over the web pages you are targeting in your Dynamic Search Ads campaigns, and validations based on the new SEARCH_DYNAMIC_ADS ad group type help ensure your Dynamic Search Ads campaigns are configured properly. In addition, the new ExpandedDynamicSearchAd provides the benefits of ExpandedTextAd for your DSAs. Check out the updated guide and the recent blog post on DSA validation rules for more details.
• Campaign criteria report. The new CAMPAIGN_CRITERIA_REPORT provides an efficient, lightweight mechanism for retrieving all campaign-level criteria in your account without issuing multiple CampaignCriterion get or query requests.

If you're using v201607 of the AdWords API, please note that it will be sunset on June 27, 2017. We encourage you to skip v201609 and v201702 and migrate straight to v201705. If you're using v201609, be aware it's now marked deprecated and will be sunset on October 2, 2017.

As with every new version of the AdWords API, please carefully review all changes in the release notes and the v201705 migration guide. The updated client libraries and code examples will be published within the next 48 hours.

If you have any questions or need help with migration, please post on the forum or the Ads Developers Plus Page.

- Josh Radcliff on behalf of the AdWords API Team