(Translated by https://www.hiragana.jp/)
Google Ads Developer Blog: case_study

Today, we’re proud to share Kueez’s success story of using the Google Ads API with Performance Max to grow ROAS for partners by 20%!

Here are the highlights:
  • Kueez leverages Google Ads to drive platform ad views from high-quality and engaged traffic across their portfolio of publisher partners, and owned and operated websites.
  • Using the power of Google Ads API, Kueez implemented Performance Max campaigns to broaden their reach, and attract additional audiences that exhibit similar or better conversion rates than they had before using Performance Max.
  • Within 45 days of activating Performance Max campaigns, Kueez achieved an increase of over 50% engaged visits at a similar CPA, and drove +20% ROAS.
Today, we’re proud to share Kueez’s success story of using the Google Ads API with Performance Max to grow ROAS for partners by 20%!

Here are the highlights:
  • Kueez leverages Google Ads to drive platform ad views from high-quality and engaged traffic across their portfolio of publisher partners, and owned and operated websites.
  • Using the power of Google Ads API, Kueez implemented Performance Max campaigns to broaden their reach, and attract additional audiences that exhibit similar or better conversion rates than they had before using Performance Max.
  • Within 45 days of activating Performance Max campaigns, Kueez achieved an increase of over 50% engaged visits at a similar CPA, and drove +20% ROAS.
Where can I learn more?
We're constantly looking to improve the Google Ads API developer experience. If you have feedback on using Performance Max in the Google Ads API, submit it through this form.

If you have any questions or need additional help, contact us via the forum.
David Stevens, Google Ads API Product Manager
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Over the years, many developers have let us know they'd like to see more real-world AdWords API examples to help them drive their own success. To deliver on this, we've worked closely with our partners to share their innovative strategies for using the AdWords API to boost their business.

You can now find these case studies on the developer website. We plan to post more in the future, so check back for fresh insights from digital marketers on making the most of the AdWords API.

If you have any questions or feedback regarding these partner stories, please let us know on the forum.
Zhuo Chen, AdWords API Team
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Kunal Verma and William Ferguson never imagined that coding for fun would one day become more than just a pastime. Both developers now independently run their own app businesses, Verma’s XigXag Interactive is a full-time job in India and Ferguson’s XandarMob is a side gig.

Verma’s apps have reached 1.5 million downloads on Google Play, his most popular ones, such as Kids Musical Toys Set, are catered to children. AdMob’s ad content control options are particularly useful for the demographic he serves. Verma’s apps are 100% free with a steady 99.09% fill rate. With AdMob, he makes 3x more income than he would at a regular IT job in India.

Ferguson’s word scramble app, Lexathon, has been translated into 19 different languages and downloaded 430,000+ times by a loyal user base that spends an average of 10 minutes on the app per day. AdMob Mediation allows Ferguson to maximize his fill rate and leverage multiple ad networks to increase his total revenue.

Find out how these indie game developers used AdMob to make a living from their hobby. Download PDF versions of the XigXag case study and XandarMob case study.

Posted by Robin Lam, Mobile Ads Marketing
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Toni Fingerroos, a games developer in Finland, became inspired to create a mobile app. He devoted 3 months to building it, often working 16 hour days. That idea became the hugely popular Hill Climb Racing, and the game has grown to be part of a successful app business called Fingersoft.

Hill Climb Racing has been downloaded in over 145 countries on both iOS and Android. AdMob consistently generates nearly 100% ad fill rates and enables Toni to monetize the game on a global scale. He uses AdMob house ads to promote his app too.

“Hill Climb Racing has over 60 million downloads. About 40% [of the revenue] comes from advertisements, and AdMob is our cornerstone,” says Toni. Hear more about Toni’s story in the video below.


Download the PDF version of the case study here.

Posted by Mike Schipper, Product Marketing Manager, AdMob
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