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Google Ads Developer Blog: adwords_v201309

We’d like to remind you that v201306 of the AdWords API and Ad Exchange Buyer SOAP API are scheduled to be sunset on March 31st, 2014. Start your migration to v201309 now to avoid having your API calls fail on the sunset date. If you are still using ClientLogin, we strongly recommend that you also migrate to OAuth2.

The following will help you to migrate to v201309: For migration help, contact us on the AdWords API forum or Ad Exchange Buyer API forum. Our Google+ page is also a great resource for keeping up-to-date with the latest announcements and communicating with us.

With the v201309 AdWords API release, ad group level bid adjustments are now out of Beta and available to all users. This means all API users can make adjustments to their bids when using Remarketing Lists for Search Ads criteria. You can also set bid adjustments for Display Network targets through the bidModifier field in BiddableAdGroupCriterion.

You can adjust your bids anywhere from 10% to 1000% of your original bid to more efficiently manage your bid, ad position, and ROI for different audience segments in either search or display.

Feel free to reach out to us via the G+ page or the forum if you have any questions regarding this feature.

Recently we announced the ability to upload offline conversions back into AdWords. This conversion import feature allows you to see how clicks on your ads led to sales made in the offline world such as over the phone or via a sales rep. This feature is now available in v201309 of the AdWords API.

We have published a new guide that explains the API implementation of this feature in detail. We have also added support and code examples for this new feature in all our client libraries.

If you have any questions about this feature or the AdWords API in general, you can post them on our developer forum. You can also follow our Google+ page for updates about the AdWords API.