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Google Ads Developer Blog: dfp_creatives

Recently we announced how we’re helping publishers grow with DFP small business. This included making a number of features available to small business networks. In this blog post, we’ll describe how these changes affect the way small business networks use the API.
Recently we announced how we’re helping publishers grow with DFP small business. This included making a number of features available to small business networks. In this blog post, we’ll describe how these changes affect the way small business networks use the API.

Creatives

Creatives can now be reused for small business networks. When using LineItemCreativeAssociationService.createLineItemCreativeAssociation, you can now use an existing creative for the LineItemCreativeAssociation.creativeId instead of having to copy the creative.

CustomCreatives and TemplateCreatives are now available to small business networks as well. The following creatives that were previously only for small business networks now come back as TemplateCreatives starting in v201306:
  • FlashExpandableCreative → TemplateCreative.creativeTemplateId of 10001160.
  • FlashPushdownCreative → TemplateCreative.creativeTemplateId of 10001400.
  • FloatingFlashCreative → TemplateCreative.creativeTemplateId of 10000560.
  • TextAdCreative → TemplateCreative.creativeTemplateId of 10000440.

Targeting and Delivery

All custom targeting matchTypes are now available to small business networks and can be set on a CustomTargetingValue object when creating custom targeting using the CustomTargetingService.

Since competitive exclusions and ad exclusions are now available to small business networks, you can use the LabelService to create and manage labels for them. They can then be set on the LineItem.appliedLabels and AdUnits.appliedLabels fields.

Reports

Reach reports are now available to small business networks. You can run reach reports via the API using the ReportService’s reach report columns and reach report date range types.

City-level geographic data has also been made available in reports for small business networks and can be added to reports using the city dimensions.

Network administration

Since custom user roles are now available to small business networks, if you create a custom user role using the web UI, you can use UserService.getAllRoles to obtain the IDs of those roles and assign them to your users.

If you’re a small business network and have any questions or concerns about how these changes may affect your API use, please post your questions to the DFP API forums. Additionally, the Ads Java client library’s DFP examples are a great place to start exploring these additional features.

We are pleased to announce the release of v201306 of the DFP API - one of our largest launches yet. It introduces many new features for creative management, forecasting, reporting, and includes a beta release of the sales management services. A detailed list of these features and what’s changed can be found on our release notes page.

Sales Management API

With the launch of v201306 also comes the release of the Sales Management beta services. Sales Management is currently being piloted by a small group of partners and we plan to extend availability throughout the year. We'd like to offer beta access to developers who plan to leverage the API to build connections to other business tools and systems.

The sales services allow you to:
For more information, take a look at our use cases guide.

To request access to the Sales Management services, please complete this form and our team will be in touch with further instructions.

Reporting

As we detailed in our previous blog posts, improving the stability and feature set of the reports is a top priority. Some highlights of note for v201306:
  • Columns, dimensions, and dimension attributes will now appear in reports in the order in which they were requested. This does not affect previous versions.
  • If you have the feature enabled, you can now specify a timeZone to run the report in. Supported time zones for your network can be found using the Time_Zone table through the PublisherQueryLanguage service. Please contact your account manager for questions regarding enabling this feature.

  • More than 50 columns, dimensions, and dimension attributes have been added to bring the API closer to parity with the UI. 
Creatives

To make managing non-standard creatives easier, beginning in v201306, the creative types FlashExpandableCreative, FlashPushdownCreative, FloatingFlashCreative, and TextAdCreative have been replaced with the type TemplateCreative. In addition, the TemplateCreative.destinationUrl field has been added for use with %u or %%DEST_URL%% macros. As more template types are added to DFP, our hope is that you’ll be able to take advantage of them with less code modification.

If you have any suggestions or questions about the new version, feel free to comment on our plus page: Ads Developer Google+ page.

 - , DFP API Team

At Google, we enjoy hearing from you, the developer community, and working with you to ensure that progress is being made. We think the latest DFP API release reflects positively on how we work better together and we're excited to announce version v201208. This release adds new types of creatives, support for optimization, rich media, and video interaction report columns, along with new options for downloading reports. A full list of improvements from this release can be found on our release notes page. We also want to remind you that we host virtual office hours via Google+ hangouts in order to make sure your voice is heard. Stay tuned to our Google Developers Live calendar to catch the next one on September 18th.

Reporting improvements

In v201208, we’ve added 64 new columns which enable you to pull metrics for optimization, rich media, and video. Using these new columns, you’ll now be able to better track performance of your network including determining the interaction time of your rich media (e.g. RICH_MEDIA_INTERACTION_TIME), locating videos which complete the most (e.g. VIDEO_INTERACTION_COMPLETE), or analyzing the revenue resulting from optimized impressions (e.g. OPTIMIZATION_OPTIMIZED_REVENUE). In addition to these columns, we’ve added the CREATIVE_TYPE dimension and the ability to include custom fields to help you better break down your reports.

For applications which cannot process gzip files, you can now download reports already deflated using the new ReportService.getReportDownloadUrlWithOptions method. If you choose to not use gzip compression, we still highly recommend that you set the HTTP header Accept-Encoding: gzip to speed up downloads. We’ve also added the ability to include report properties (e.g. network, user, generation date, etc...) and remove the totals row. If there are any other types of report download options you’d like to see, we’d love to hear about them on the forum.

Creative additions

For publishers who are using the cutting edge features of DFP, we’ve added support for four new creative types: AdSenseCreative, AdExchangeCreative, RichMediaStudioCreative, and AspectRatioImageCreative. AdSense and Ad Exchange creatives allow you to traffic line item level dynamic allocation ads by serving ad slot code snippets as the creative asset. Rich media studio creatives allow you to fetch creatives created using the DoubleClick rich media studio. Although these creatives are mostly used in a read-only manner (since they are created in the rich media studio and not DFP), some fields are mutable, such as the duration, any CSS overrides, and URLs. Finally, aspect ratio image creatives let you upload multiple image assets of the same aspect ratio to give you control of how images should be scaled; these creatives are mostly used in a mobile environment given the variety of screen sizes and resolution of today’s devices.

Last but not least

In our ongoing effort to bring the API up to parity with the UI, we’ve also added a number of smaller features. These include additional company partner types, the ability to set the mobile platform type on ad units, a friendly display string for inventory sizes, the option to associate line items with creative sets , and support for the recently released device category targeting criteria.

Our API and outreach efforts are constantly growing, but we can't do it without you. If there is anything you'd like to see us do better, please let us know or introduce yourself in the next Google+ hangout on September 18th.

 - , DFP API Team