The Strategy recognises that, all things being equal, Dunedin faces the risk of losing business and people to other cities. Ultimately, the Strategy has been developed to increase skills, incomes and job opportunities for Dunedin’s residents. The Steering Group researched the city’s current economic situation, reviewed strategies of similar cities, listened to locals, and talked with both national and international experts. Its members agreed on a shared vision and economic goals. Then – based on Dunedin’s strengths and challenges – they identified five Strategic Themes for the city to focus on during the next 10 years.
The vision Dunedin is one of the world’s great small cities. We are renowned as a confident, competitive knowledge centre, a community where enterprise and creativity support a productive and sustainable city.